2020/2021 Winners & Shortlists

THE NEW NATIONAL ANTHEM EDITION

Silver Lynx

Case Film

Presentation Image

BrandAN-NAHAR
Product/ServiceNEWSPAPER
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategorySocial Behaviour & Cultural Insight
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Additional Company IMPACT BBDO Beirut, LEBANON

Cultural / Context information for the jury

When Lebanon was plunged into the 6th revolution in its history. An Nahar, the nation’s leading paper looked to empower women to lead the revolution, and avoid the violence that marked previous protests. We spotted a glaring injustice in Lebanon – the absence of women in the Lebanese National Anthem, and took the bold move of fixing it. In a phrase in the anthem that previously only referred to Lebanon as "the birthplace of men," we added "the birthplace of WOMEN AND men." We printed the anthem and displayed it on the Newspaper’s office building, strategically located at the heart of the protests, to act as a catalyst for women to lead the revolution.

Please tell us about the social behaviour and / or cultural insights that inspired your campaign

While the women of Lebanon are known to be outspoken and often political thought leaders, Lebanese society is patriarchal. Over the years predominantly male-led governments have come and gone, sinking the country deeper into debt, economic crisis and corruption. When Lebanon was plunged into its 6th revolution, the nation was in dire need of change and HOPE. In a country where the national anthem fails to mention women, and where they faced massive underrepresentation only comprising 8% of ministers in the cabinet, the stage was set for the women of Lebanon to take the lead.

Credits

Name Company Role
Dani Richa Impact BBDO Chief Executive Officer
Paul Shearer Impact BBDO Chief Creative Officer
Georges El Ten Impact BBDO Creative Director
Yasmina Boustani Impact BBDO Creative Director
Ali Rez Impact BBDO Executive Creative Director
Noor Hassanein Impact BBDO Strategic Planning Director
Rohan Kodialbail Impact BBDO Writer
Bijoy Purayil Impact BBDO Art Director
Joe Abou Khaled Impact BBDO Beirut Regional Creative Director
Ahmed Nawara Impact BBDO Designer
Emile Tabanji Impact BBDO Beirut Managing Director
Anthony Asmar Impact BBDO Beirut Art Director
Jean-Marie Riachi JMR Studio Music Composer
Omar Frangieh Impact BBDO Beirut Agency Producer
Rani Tannous Impact BBDO Beirut Editor
Charly Hatem Freelance Videographer
Mannu Singh Boomtown Productions Post Production
Suresh Nair Boomtown Productions Editor