2020/2021 Winners & Shortlists

NISSAN UNSTUCK POSTER

Short List
BrandARABIAN AUTOMOBILES
Product/ServiceNISSAN PATROL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryLimited Run Promotional Items & Printed Media
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Production PERCEPT GULF Dubai, UNITED ARAB EMIRATES
Production 2 D2G TECNOLOGIA Porto Alegre, BRAZIL
Production 3 ARAKI 3D Sao Paulo, BRAZIL

Write a short summary of what happens in the digital or ambient execution or campaign.

The Unstuck Poster is a poster that also works as a traction mat to help non-Nissan owners. The poster also includes a radio transmitter inside. If necessary, the driver can press a button on the poster to send an emergency call to the Patrol Rescue Squad. If the Patrol Rescue Squad is around, they can come and rescue the stuck driver.

Cultural / Context information for the jury

The desert is not for beginners. The first rule of off-road driving is to go in a convoy. However, a lot of inexperienced drivers go by themselves, thinking that all they need is a 4x4 car, and a lot of them end up getting stuck in the desert. We believe that no one should get stuck in the desert, so we created the Unstuck Poster.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Joe Lahham TBWA\RAAD General Manager/MD
Bruno Bomediano TBWA\RAAD Executive Creative Director
Alex Pineda TBWA\RAAD Copywriter / ACD
Tarik Frank TBWA\Raad Copywriter
Hugo Agostinho TBWA\Raad Art Director
Lucas Pimenta TBWA\Raad creative video editor
Ahmed Aborady TBWA\Raad videographer
Ian Carvalho TBWA\Raad Group Account Director
Richard Rao TBWA\Raad Account Manager
Ahmad Kalou TBWA\Raad Account Executive
Naveen Madurakariyan TBWA\Raad Graphic Producer
Rouba Asmar TBWA\RAAD Head of Production
Nelly Chahwan TBWA\Raad Agency Producer
Praveen Kumar Percepte Producer
Diego Trindade D2G Tecnologia Producer
André Araki Araki 3d 3d Artist
Romy Abdelnour TBWA\RAAD Communications Director
Brenda Kassir TBWA\RAAD Strategy
Ingrid Guerreiro - Production Support
Gustavo Lopes Lake Produções Audio + SFX