2020/2021 Winners & Shortlists

CHARCOAL CHICKEN

BrandMCDONLAD'S
Product/ServiceMCDELIVERY
EntrantFP7 McCANN Dubai, UNITED ARAB EMIRATES
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation FP7 McCANN Dubai, UNITED ARAB EMIRATES
Media Placement UM MENA Dubai, UNITED ARAB EMIRATES
Production PRODUCE SOUND Johannesburg, SOUTH AFRICA

Cultural / Context information for the jury

The tiling is made up of strong Middle Eastern patterns to match up with the region. Also, roast chicken with vegetables (especially with potatoes) is a famous dish for the region.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger

Credits

Name Company Role
Fouad Abdel Malak FP7McCann Creative Lead
Oliver Robinson FP7McCann Creative Lead
Thomas Young FP7McCann, Dubai Creation
Mike Awad FP7McCann Creation
James Day James Day Photography Photography
Erol Salcinovic FP7McCann, Dubai Design
Cynthia Chabu FP7McCann, Dubai Production
Karol Akl FP7McCann, Dubai Production
Tarek Ali Ahmed FP7McCann Account Management
Tahaab Rais FP7 McCann MENAT Regional Head of Strategy
Sana Omran FP7McCann, Dubai Account Management