Brand | MCDONALD'S |
Product/Service | MCCAFÉ |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
Media Placement
|
STARCOM Dubai, UNITED ARAB EMIRATES
|
Production
|
PRODIGIOUS Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Coffees can be strong and aggressive in the middle-east. However, at McDonald’s we give our coffees a smooth finish. We wanted to tell people that our coffee is strong in impact but smooth on the palette. That’s why we created posters that visually expressed the taste of our Mocha and Latte.
Translation. Provide a full English translation of any text.
NA
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
No
Credits
Rafael Augusto |
Leo Burnett |
Creative direction |
Rodrigo Leal Rodrigues |
Leo Burnett |
Creative direction |
Camila Lavenegas |
Leo Burnett |
Art Direction, CGI, ideation |
Lina Maria Leal |
Leo Burnett |
Art direction, CGI, ideation |
Fabian Pulido |
Freelancer |
CGI |
Paulo De Almeida |
Prodigious |
CGI |
Sunil Dcosta |
Leo Burnett |
Print production |
Haytham Dayeh |
Leo Burnett |
Business Lead |
Rami Itani |
Leo Burnett |
Communication Director |
Yasmeen Arnous |
Leo Burnett |
Junior Communication Executive |
Mazen Haddad |
Starcom |
Media Director |
Kapil Bhimekar |
Leo Burnett |
Support |
Sambhav Khandelwal |
Leo Burnett |
Support |
Aditya Hariharan |
Leo Burnett |
Support |