2020/2021 Winners & Shortlists

Cultural / Context information for the jury

When a homosapien hears about the sale, their instincts take on a more primal form, turning their ‘wants’ into raw animal desire. But once they acquire the coveted sale items they desire, their beastly nature is quelled as they return to their more civilized human selves. The key to our campaign was the visual duality between the raw animal and as they return to their more civilized human selves. Every intricate detail was meticulously crafted and illustrated to convey the beastly nature during the Sale. In terms of execution, we used different compositions, textures, colours and layers to create each action and evolution.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

6 Sheet Poster