2020/2021 Winners & Shortlists

GHOST PEPPER TWISTER

BrandKFC
Product/ServiceKFC
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryTravel, Leisure, Retail, Restaurants & Fast Food Chains
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement HEARTS & SCIENCE Dubai, UNITED ARAB EMIRATES
Production WONDERFUL PRODUCTIONS Beirut, LEBANON

Cultural / Context information for the jury

Spicy food has a bad reputation amongst those who like to look good. Especially women – who are less likely to be seduced by the challenge of extreme spice. Which is odd when you think about it, because blushing, sweating and heavy breath are all signature characteristics of a healthy lifestyle. In fact, women use blusher for exactly that reason. And thus, our creative idea was born: we showed women, that in fact, spice looks good on them! To let them in on our secret, we launched this spicy wrap as a beauty product with astonishing end results: Natural Rosy Cheeks.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Same size: 1200 x 1800mm

Credits

Name Company Role
Walid Kanaan TBWA\RAAD CCO
Bruno Bomediano TBWA\RAAD ECD
Elsa de Bruyn TBWA\RAAD Copywriting
John Abiad TBWA\RAAD Client Servicing
Rozy el Beainy TBWA\RAAD Production
Hamza Khan TBWA\RAAD Social Media
Ashleigh Morgan TBWA\RAAD Client Servicing
Dina Salem TBWA\RAAD Social Media
Rodrigo Scapolan TBWA\RAAD Art Direction
Luca Caon - Director
Luca Costantini - DOP
Désirée A Wonderful Productions Executive Producer
Rytta Mezher Wonderful Productions Senior Producer