Brand | KFC |
Product/Service | KFC |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
|
TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
HEARTS & SCIENCE Dubai, UNITED ARAB EMIRATES
|
Production
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WONDERFUL PRODUCTIONS Beirut, LEBANON
|
Cultural / Context information for the jury
Spicy food has a bad reputation amongst those who like to look good. Especially women – who are less likely to be seduced by the challenge of extreme spice. Which is odd when you think about it, because blushing, sweating and heavy breath are all signature characteristics of a healthy lifestyle. In fact, women use blusher for exactly that reason. And thus, our creative idea was born: we showed women, that in fact, spice looks good on them! To let them in on our secret, we launched this spicy wrap as a beauty product with astonishing end results: Natural Rosy Cheeks.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Same size: 1200 x 1800mm
Credits
Walid Kanaan |
TBWA\RAAD |
CCO |
Bruno Bomediano |
TBWA\RAAD |
ECD |
Elsa de Bruyn |
TBWA\RAAD |
Copywriting |
John Abiad |
TBWA\RAAD |
Client Servicing |
Rozy el Beainy |
TBWA\RAAD |
Production |
Hamza Khan |
TBWA\RAAD |
Social Media |
Ashleigh Morgan |
TBWA\RAAD |
Client Servicing |
Dina Salem |
TBWA\RAAD |
Social Media |
Rodrigo Scapolan |
TBWA\RAAD |
Art Direction |
Luca Caon |
- |
Director |
Luca Costantini |
- |
DOP |
Désirée A |
Wonderful Productions |
Executive Producer |
Rytta Mezher |
Wonderful Productions |
Senior Producer |