2020/2021 Winners & Shortlists

Cultural / Context information for the jury

Across the globe, keeping the items we prepare and eat our food on free from bacteria and illness-causing germs is part of our regular routine. However, as many white coat scientists have demonstrated over the decades, there are illness causing germs we may have missed, simply because we cannot see them. In order to cast a new light on this not-so “microscopic” issue, (especially during a time when maintaining high levels of hygiene is paramount) Pril antibacterial dishwash showed in graphic, larger than life detail just how unappetizing food can look when prepared or eaten on a surface that is full of germs and bacteria, and just how important it is to ensure we keep them extremely clean.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Smaller