| Brand | FCA-JEEP |
| Product/Service | JEEP |
| Entrant | PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Durable Consumer Goods including Automotive |
|
Idea Creation
|
PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
|
Additional Company
|
LEO BURNETT Turin, ITALY
|
Cultural / Context information for the jury
In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt. And which safest place for social distancing than the great outdoors?
The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign as the perfect link with the great outdoors and freedom.
Being behind the wheel of a Jeep means giving yourself the opportunity to leave your daily life, to discover new perspectives, to go where others are not.
The brand reminds us here how the best way to disconnect is to reconnect with nature.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Yes it's 4000mm by 3000mm.
Credits
| Rafael Augusto |
Publicis Middle East |
Executive Creative Director |
| Francesco Martini |
Leo Burnett Turin |
Executive Creative Director |
| Mohamed Bareche |
Publicis Middle East |
Creative Director |
| Thiago Gouveia |
Publicis Middle East / One Team FCA |
Creative Director |
| Ayman Shehade |
Publicis Middle East |
Arabic Copywriter |
| Tina Balaa |
Publicis Middle East |
Art Director |
| Noor Akar |
Publicis Middle East |
Art Director |
| Pieraugusto Piergiovanni |
Leo Burnett Turin |
Client Services Director |
| Bashir Samia |
Publicis Middle East / One Team FCA |
Business Lead |
| Nicola Gibson-Ebdon |
Jeep Middle East |
Jeep Regional Head of Brand Marketing Communication |
| Sergio Munaò |
Jeep |
Jeep Emea Brand Marketing Communication |
| Ricardo Salamanca Matkovich |
Salamagica |
CGI Artist |
| Pau Montserrat |
Salamagica |
CGI Artist |
| Anne Lecerf |
Watchout |
Agent |