2020/2021 Winners & Shortlists

SARAH & SOFIA

Bronze Lynx Campaign
BrandUNICEF
Product/ServiceCHARITY
EntrantWUNDERMAN THOMPSON Casablanca, MOROCCO
3 of 4 Campaign
CategoryNot-for-profit / Charity / Government
Idea Creation WUNDERMAN THOMPSON Casablanca, MOROCCO
Media Placement WUNDERMAN THOMPSON Casablanca, MOROCCO
PR WUNDERMAN THOMPSON Casablanca, MOROCCO
Production WUNDERMAN THOMPSON Casablanca, MOROCCO

Cultural / Context information for the jury

Despite important reforms to Morocco's Family Code in 2004, the law provides little protection to single mothers who can still face criminal prosecution for having had sex outside of marriage. Counsellors are few and far between and trying to persuade fathers to officially recognize babies so that single mothers can have the legal status and rights of a legitimate child is almost impossible. Women feel that if they keep the child - and the father doesn't recognise it - people will point fingers at her. Moroccan society is not very forgiving. Moroccan law provides protection for single mothers, but entrenched cultural norms mean they still face enormous social barriers. Those who choose to keep their babies can be ostracized by family and friends and find it impossible to support themselves.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Our posters are 1016 × 1524 mm Horizontal format, and in some other areas 1016 × 1524 mm Horizontal

Credits

Name Company Role
Chafic Haddad Wunderman Thompson Chief Operating Officer
Hazem Kaddour Wunderman Thompson Casablanca Planning Director
Mohamed Oudaha Wunderman Thomspon Casablanca Creative Director
Amine Radi Benjelloun Wunderman Thompson Casablanca Senior Art Director
Ayoub Boukdir Wunderman Thompson Casablanca Concept Povider/Copywriter
Sarah Bencherqi Wunderman Thompson Casablanca Senior Account Manager
Sophia Tazi Wunderman Thompson Casablanca Account Manager
Marco Ricci Kaotic Photography Photographer
Jalil Laafoura Jalil Laafoura Photography Photographer
Jekyll n' Hyde Jekyll n' Hyde Retouching
Shadan Khalaf J.Walter Thompson Junior Art Dirrector