2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
B08 Use of Mobile & Devices
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
THE CLA - PLAY BY YOUR OWN RULES
MERCEDES-BENZ MIDDLE EAST / CLA
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
PATROL FLIPPABLE AD
NISSAN MIDDLE EAST / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
#CREATEFORGOOD
TIKTOK / TIKTOK
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP
Dubai
UNITED ARAB EMIRATES
STAR HUNT
MCDONALD'S SAUDI ARABIC / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
INSTAGUARD
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
B09 Use of Social Platforms
THE HUMANIZATION OF DONATION
NETIZENCY / RAJE3 YET3AMAR
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
#CREATEFORGOOD
TIKTOK / TIKTOK
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP
Dubai
UNITED ARAB EMIRATES
Gold
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
UNITED ARAB EMIRATES
REPURPOSED MEALS
ARLA FOODS / PUCK
PHD Dubai UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA MUBADARA
Riyadh
SAUDI ARABIA
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
SAMSUNG JALSAT TECH LIVESTREAM
SAMSUNG / SMARTPHONES
STARCOM Jeddah SAUDI ARABIA STARCOM
Jeddah
SAUDI ARABIA
STORIES OF MECCA
ALMOSAFER / RAMADAN 2020
FP7 McCANN RIYADH SAUDI ARABIA FP7 McCANN RIYADH
SAUDI ARABIA
PEPSI UCL
PEPSICO / PEPSI
OMD EGYPT Cairo EGYPT OMD EGYPT
Cairo
EGYPT
7UP RAMADAN CAMPAIGN WITH FOOD
7UP / 7UP BOTTLE AND CAN
OMD EGYPT Cairo EGYPT OMD EGYPT
Cairo
EGYPT
WHO SAID MEN DON'T CRY?
BURGER KING / SPICY MENU
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Bronze
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN
MEMAC OGILVY Amman JORDAN
TRANSFERING JOY
SAUDI TELECOM COMPANY / STC PAY APP
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
THE EMOJI PRAYER
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES
INSTAGUARD
KAFA / KAFA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B10 Use of Technology
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES HEARTS & SCIENCE
Dubai
UNITED ARAB EMIRATES
Gold
CLEAR CR7
UNILEVER / CLEAR
MAGNA Cairo EGYPT MAGNA
Cairo
EGYPT
7UP RAMADAN CAMPAIGN WITH FOOD
7UP / 7UP BOTTLE AND CAN
OMD EGYPT Cairo EGYPT OMD EGYPT
Cairo
EGYPT
PEPSI UCL
PEPSICO / PEPSI
OMD EGYPT Cairo EGYPT OMD EGYPT
Cairo
EGYPT
NISSAN UNSTUCK POSTER
ARABIAN AUTOMOBILES / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
C01 Use of Data-Driven Insight
5G LOADING BAR
STC / 5G INTERNET SERVICE
AD-LIB DIGITAL London UNITED KINGDOM UM MENA
Riyadh
SAUDI ARABIA
OMO DIRT IS GOOD “DYNAMIC AUDIO ADS” ON ANGHAMI
OMO - UNILEVER / OMO DETERGENT
UNILEVER Casablanca MOROCCO MAGNA GLOBAL MOROCCO
Maarif
MOROCCO
C02 Use of Real-Time Data
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
LIFEBUOY - BLIS
LIFEBUOY / UNILEVER
MAGNA Cairo EGYPT MAGNA
Cairo
MAGNA
Cairo
EGYPT
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
C03 Data-Driven Targeting
GIVE YOUTUBE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
GEMS EDUCATION AND BOOPIN - DISRUPTIVE DIGITAL
GEMS EDUCATION / GEMS SCHOOLS
BOOPIN Dubai UNITED ARAB EMIRATES BOOPIN
Dubai
UNITED ARAB EMIRATES
PEPSI WITH FOOD
PEPSICO / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA UM MENA
Riyadh
SAUDI ARABIA
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Bronze
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY
MAGNA GLOBAL Dubai UNITED ARAB EMIRATES
Grand Prix
D01 Use of Brand or Product Integration into a Programme or Platform
GIVE THE VOICE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
Silver
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA MUBADARA
Riyadh
SAUDI ARABIA
THE POST-CREDITS AD
OMO / OMO DETERGENT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
D02 Use of Branded Content created for Digital or Social
THE JOURNEY OF LIFE
INFINITI / INFINITI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
REPURPOSED MEALS
ARLA FOODS / PUCK
PHD Dubai UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
Bronze
YOUR DAY WITH DEEZER
DEEZER / DEEZER PREMIUM & DEEZER FREE
WEBEDIA ARABIA Dubai UNITED ARAB EMIRATES WEBEDIA ARABIA
Dubai
UNITED ARAB EMIRATES
E01 Use of Integrated Media
WHERE IN THE WORLD
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE / TOURISM
DDB DUBAI UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
GIVE THE VOICE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
Short List
BE THE PRO
SAMSUNG / #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES