2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
E01 Use of Integrated Media
WHERE IN THE WORLD
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE / TOURISM
DDB DUBAI UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
BE THE PRO
SAMSUNG / #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
GIVE THE VOICE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES ZENITH
Dubai
UNITED ARAB EMIRATES
Short List
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES HEARTS & SCIENCE
Dubai
UNITED ARAB EMIRATES
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Grand Prix
F01 Excellence in Media Insights & Strategy
WHERE IN THE WORLD
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE / TOURISM
DDB DUBAI UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES HEARTS & SCIENCE
Dubai
UNITED ARAB EMIRATES
THE RAMADAN CAMPAIGN THAT DIDN'T LAUNCH IN RAMADAN
JAWWY / JAWWY
FP7 McCANN RIYADH SAUDI ARABIA UM MENA
Riyadh
SAUDI ARABIA
F02 Excellence in Media Planning
CANTALOUPE OR WATERMELON?
PEPSICO / MIRINDA
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
GEMS EDUCATION AND BOOPIN - DISRUPTIVE DIGITAL
GEMS EDUCATION / GEMS SCHOOLS
BOOPIN Dubai UNITED ARAB EMIRATES BOOPIN
Dubai
UNITED ARAB EMIRATES
F03 Excellence in Media Execution
CANTALOUPE OR WATERMELON?
PEPSICO / MIRINDA
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
GEMS EDUCATION AND BOOPIN - DISRUPTIVE DIGITAL
GEMS EDUCATION / GEMS SCHOOLS
BOOPIN Dubai UNITED ARAB EMIRATES BOOPIN
Dubai
UNITED ARAB EMIRATES
G01 Local Brand
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
Short List
WE GAVE AWAY AN ISLAND!
LIV. BANK / LIV. BANK
NETIZENCY Dubai UNITED ARAB EMIRATES
ROOFTOP FARMS
KNORR / CSR PROGRAM
FP7 McCANN Cairo EGYPT MAGNA
Cairo
EGYPT
Bronze
THE 10% OUTDOOR
BAROODY BROS S.A.L / IDEAL CREAM
TBWA\RAAD Beirut LEBANON PIKASSO
Beirut
LEBANON
THE BEST OF BOTH WORLDS
ALWALIMAH / ALWALIMAH SAUCES
MAYAR FOODS Dammam SAUDI ARABIA ABILITY
Riyadh
SAUDI ARABIA
G02 Challenger Brand
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
Short List
AS FAR AS WE GO
ALMOSAFER / RAMADAN 2019
ALMOSAFER Riyadh UNITED ARAB EMIRATES FP7 McCANN
Dubai
ALMOSAFER
Riyadh
UNITED ARAB EMIRATES
Gold
G03 Single Market Campaign
WAITROSE MOON
WAITROSE UAE / BRAND
RAPP MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLINET ADVERTISING
Dubai
UNITED ARAB EMIRATES
AQUARIUM OF TRUTH
SPLASH FASHIONS / FASHION COLLECTION
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP
Dubai
UNITED ARAB EMIRATES
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
Short List
THE 10% OUTDOOR
BAROODY BROS S.A.L / IDEAL CREAM
TBWA\RAAD Beirut LEBANON PIKASSO
Beirut
LEBANON
G04 Social Behaviour & Cultural Insight
POP-UP BOOKS
WHSMITH / CHILDRENS LITERATURE
FP7 McCANN Dubai UNITED ARAB EMIRATES ADCOLONY
Dubai
UNITY / PROMO FIX
Dubai
UNITED ARAB EMIRATES
WAITROSE MOON
WAITROSE UAE / BRAND
RAPP MIDDLE EAST Dubai UNITED ARAB EMIRATES PUBLINET ADVERTISING
Dubai
UNITED ARAB EMIRATES
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY
MAGNA GLOBAL Dubai UNITED ARAB EMIRATES
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
KEEP IT FOR YOU
RIYAD BANK / RIYAD BANK
GREY RIYADH Riyadh SAUDI ARABIA RIYAD BANK
Riyadh
SAUDI ARABIA
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
Short List
SING FROM THE HEART
PUNJABI AL MUHAIDIB / RICE
MAYAR FOODS Dammam SAUDI ARABIA ABILITY
Riyadh
SAUDI ARABIA
THE HANDS I'VE NEVER SEEN
MIO / MIO DETERGENTS
RAPP MOROC Casablanca MOROCCO RAPP MOROC
Casablanca
MOROCCO
Gold
#KAFU - BRAVO!
MINISTRY OF EDUCATION / BACK TO SCHOOL CAMPAIGN
MINISTRY OF EDUCATION Dubai UNITED ARAB EMIRATES MINISTRY OF EDUCATION
Dubai
UNITED ARAB EMIRATES
STAR HUNT
MCDONALD'S SAUDI ARABIC / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES WUNDERMAN DUBAI
UNITED ARAB EMIRATES
IMAGINATION HAS NO GENDER
LEGO / LEGO
INITIATIVE MENA Dubai UNITED ARAB EMIRATES INITIATIVE MENA
Dubai
UNITED ARAB EMIRATES
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
HOME CENTRE Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Short List
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
CLOSE THE GAP
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DESIGNING THE RULES OF LOVE
EL ABD PATISSERIE / EL ABD PROPHET'S SWEETS
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Gold
THE GIFT OF MOM
BABYSHOP / MOTHER'S DAY
BABYSHOP Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
G05 Breakthrough on a Budget
TRESEMME GFF
UNILEVER / TRESEMME
UNILEVER EGYPT Cairo EGYPT MAGNA
Cairo
EGYPT
DOVE "YOUR HAIR YOUR RULES"
UNILEVER / DOVE SHAMPOO
UNILEVER EGYPT Cairo EGYPT MAGNA
Cairo
EGYPT
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
LEGO NEWS REBUILT
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES HAVAS MEDIA
Dubai
UNITED ARAB EMIRATES
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY
DUBAI MEDIA CITY UNITED ARAB EMIRATES DUBAI MEDIA CITY
UNITED ARAB EMIRATES
Bronze