2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
B02 Use of Audio Platforms
SING FROM THE HEART
PUNJABI AL MUHAIDIB / RICE
MAYAR FOODS Dammam SAUDI ARABIA ABILITY
Riyadh
SAUDI ARABIA
OMO DIRT IS GOOD “DYNAMIC AUDIO ADS” ON ANGHAMI
OMO - UNILEVER / OMO DETERGENT
UNILEVER Casablanca MOROCCO MAGNA GLOBAL MOROCCO
Maarif
MOROCCO
BANQUE MISR SON OF EGYPT
BANQUE MISR / BANQUE MISR CENTENNIAL CELEBRATION
AB\TBWA Cairo EGYPT
AXE CHILL
UNILEVER / AXE CHILL DEODRANT
MAGNA GLOBAL Dubai UNITED ARAB EMIRATES
B03 Use of Print / Outdoor
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY
DUBAI MEDIA CITY UNITED ARAB EMIRATES DUBAI MEDIA CITY
UNITED ARAB EMIRATES
Short List
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
THE 10% OUTDOOR
BAROODY BROS S.A.L / IDEAL CREAM
TBWA\RAAD Beirut LEBANON PIKASSO
Beirut
LEBANON
NISSAN UNSTUCK POSTER
ARABIAN AUTOMOBILES / NISSAN PATROL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MOBILY- POSTPAID - NEW PAGE
MOBILY / POSTPAID CAMPAIGN
MOBILY Riyadh SAUDI ARABIA MUBADARA
Riyadh
SAUDI ARABIA
LIGHTS ON; THE AUGUST HIGHWAY
FIRST ABU DHABI BANK / FIRST ABU DHABI BANK
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
Short List
LEGO NEWS REBUILT
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES HAVAS MEDIA
Dubai
UNITED ARAB EMIRATES
KEEP IT FOR YOU
RIYAD BANK / RIYAD BANK
GREY RIYADH Riyadh SAUDI ARABIA RIYAD BANK
Riyadh
SAUDI ARABIA
GO WHERE YOUR PHONE CAN’T
VIRGIN MEGASTORES / VIRGIN MEGASTORES
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
B04 Use of Ambient Media: Small Scale
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NISSAN COSMIC KEY
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN X-TERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NAPKINIZED
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
IFTAR OF TOGETHERNESS
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
DESIGNING THE RULES OF LOVE
EL ABD PATISSERIE / EL ABD PROPHET'S SWEETS
KAIRO Cairo EGYPT KAIRO
Cairo
EGYPT
B05 Use of Ambient Media: Large Scale
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES UNIVERSAL MEDIA
Dubai
UNITED ARAB EMIRATES
Bronze
NESTLE NUTRITION CART
UNITED FOR HEALTHIER KIDS / NESTLÉ UNITED FOR HEALTHIER KIDS NUTRITION CART
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
IKEA FESTIVAL SALE
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES SOCIAL LAB DUBAI
UNITED ARAB EMIRATES
B06 Use of Events / Stunts
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON RIZK GROUP
Beirut
LEBANON
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL
Dubai
UNITED ARAB EMIRATES
TRESEMME GFF
UNILEVER / TRESEMME
UNILEVER EGYPT Cairo EGYPT MAGNA
Cairo
EGYPT
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
Bronze
INDIA DEGA AASHIRVAD
KRBL LIMITED / INDIA GATE RICE
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP
Dubai
UNITED ARAB EMIRATES
EK2019
EMIRATES AIRLINE / EMIRATES AIRLINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES HAVAS MEDIA
Dubai
UNITED ARAB EMIRATES
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Bronze
ART GAP
STANDARD CHARTERED BANK / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
Bronze
AL THURAYA AWARD
MERCEDES BENZ / MERCEDES BENZ
JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA EDESIGN CREATIVE MEDIA
Jeddah
SAUDI ARABIA
ABTAL EL SHAWAREA' (THE STARS ON THE STREETS)
UNILEVER / CLEAR
FP7 McCANN Cairo EGYPT FP7 McCANN
Cairo
EGYPT
#LOCKDOWNNOTLOCKUP
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
LEBANON
Silver
"LESH BAS HENA"
MOWAAMAH / MOWAAMAH'S CERTIFICATE
3 POINTS ADVERTISING Jeddah SAUDI ARABIA
B07 Use of Digital Platforms
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES HEARTS & SCIENCE
Dubai
UNITED ARAB EMIRATES
Bronze
PEPSI WITH FOOD
PEPSICO / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
MCDONALDS AFRICAN CUP OF NATIONS CAMPAIGN
MCDONALDS / MCDONALDS
OMD EGYPT Cairo EGYPT
LIFEBUOY PURPOSE
UNILEVER / LIFEBUOY
MAGNA Cairo EGYPT MAGNA
Cairo
MAGNA GLOBAL
Dubai
EGYPT
UNITED ARAB EMIRATES
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES OMD
Beirut
ANGHAMI
Dubai
LEBANON
UNITED ARAB EMIRATES
Short List
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
UNITED ARAB EMIRATES
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA UM MENA
Riyadh
SAUDI ARABIA
CLEAR CR7
UNILEVER / CLEAR
MAGNA Cairo EGYPT MAGNA
Cairo
EGYPT
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
B08 Use of Mobile & Devices
THE CLA - PLAY BY YOUR OWN RULES
MERCEDES-BENZ MIDDLE EAST / CLA
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES