2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Fast Moving Consumer Goods
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY
MAGNA GLOBAL Dubai UNITED ARAB EMIRATES
Short List
PEPSI WITH FOOD
PEPSICO / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
PEPSI UCL
PEPSICO / PEPSI
OMD EGYPT Cairo EGYPT OMD EGYPT
Cairo
EGYPT
DOVE "YOUR HAIR YOUR RULES"
UNILEVER / DOVE SHAMPOO
UNILEVER EGYPT Cairo EGYPT MAGNA
Cairo
EGYPT
CANTALOUPE OR WATERMELON?
PEPSICO / MIRINDA
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
A02 Healthcare
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A03 Durable Consumer Goods including Automotive
THE JOURNEY OF LIFE
INFINITI / INFINITI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
THE CLA - PLAY BY YOUR OWN RULES
MERCEDES-BENZ MIDDLE EAST / CLA
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
NISSAN COSMIC KEY
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN X-TERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
WHO SAID MEN DON'T CRY?
BURGER KING / SPICY MENU
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
WHERE IN THE WORLD
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE / TOURISM
DDB DUBAI UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
POP-UP BOOKS
WHSMITH / CHILDRENS LITERATURE
FP7 McCANN Dubai UNITED ARAB EMIRATES ADCOLONY
Dubai
UNITY / PROMO FIX
Dubai
UNITED ARAB EMIRATES
Short List
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
MCDONALD’S REGIONAL BRAND TRUST // HYGIENE
MCDONALD'S / MCDONALD'S GENERAL SERICE
ADCOLONY Istanbul TURKEY STUDIO M
Dubai
UNITED ARAB EMIRATES
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
UNITED ARAB EMIRATES
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES HEARTS & SCIENCE
Dubai
UNITED ARAB EMIRATES
EK2019
EMIRATES AIRLINE / EMIRATES AIRLINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES HAVAS MEDIA
Dubai
UNITED ARAB EMIRATES
A05 Media / Entertainment
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
DONATE INK
AN-NAHAR / FUNDRAISING CAMPAIGN
IMPACT BBDO Beirut LEBANON
A06 Consumer Services / Business to Business
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL
Dubai
UNITED ARAB EMIRATES
TRANSFERING JOY
SAUDI TELECOM COMPANY / STC PAY APP
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
THE MOST VIEWED BILLBOARD IN THE MIDDLE EAST
DUBAI MEDIA CITY / DUBAI MEDIA CITY
DUBAI MEDIA CITY UNITED ARAB EMIRATES DUBAI MEDIA CITY
UNITED ARAB EMIRATES
Short List
HAPPY ALPHABET
ETISALAT / TELECOMMUNICATIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA UM MENA
Riyadh
SAUDI ARABIA
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES CARAT
Dubai
UNITED ARAB EMIRATES
A07 Not-for-profit / Charity / Government
VIRTUAL JOB FAIR - INNOVATION WITHIN THE ONLINE EVENTS SECTOR
MINISTRY OF INFORMATION AND COMMUNICATION TECHNOLOGIES / VIRTUAL JOB FAIR
EVENTAGRATE Dubai UNITED ARAB EMIRATES
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES UNIVERSAL MEDIA
Dubai
UNITED ARAB EMIRATES
Short List
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
GREAT_WALL_OF_THE_NATION
SAUDI CUSTOMS / CREATIVE VIDEO CAMPAIGN
SAUDI CUSTOMS Riyadh SAUDI ARABIA SAUDI CUSTOMS
Riyadh
SAUDI ARABIA
EXPO YOUNG INNOVATORS
EXPO 2020 DUBAI / EXPO SCHOOL PROGRAMME
STARCOM Dubai UNITED ARAB EMIRATES STARCOM
Dubai
UNITED ARAB EMIRATES
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Silver
#KAFU - BRAVO!
MINISTRY OF EDUCATION / BACK TO SCHOOL CAMPAIGN
MINISTRY OF EDUCATION Dubai UNITED ARAB EMIRATES MINISTRY OF EDUCATION
Dubai
UNITED ARAB EMIRATES
A08 Corporate Social Responsibility (CSR) / Corporate Image
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON RIZK GROUP
Beirut
LEBANON
THE RAMADAN CAMPAIGN THAT DIDN'T LAUNCH IN RAMADAN
JAWWY / JAWWY
FP7 McCANN RIYADH SAUDI ARABIA UM MENA
Riyadh
SAUDI ARABIA
THE PLANTABLE CALENDAR
ZAIN / CORPORATE CALENDAR
ZAIN Kuwait KUWAIT
NESTLE NUTRITION CART
UNITED FOR HEALTHIER KIDS / NESTLÉ UNITED FOR HEALTHIER KIDS NUTRITION CART
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
KEEP IT FOR YOU
RIYAD BANK / RIYAD BANK
GREY RIYADH Riyadh SAUDI ARABIA RIYAD BANK
Riyadh
SAUDI ARABIA
IMAGINATION HAS NO GENDER
LEGO / LEGO
INITIATIVE MENA Dubai UNITED ARAB EMIRATES INITIATIVE MENA
Dubai
UNITED ARAB EMIRATES
Short List
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES WUNDERMAN DUBAI
UNITED ARAB EMIRATES
ABDULLAH MAJED
MAESTRO PIZZA / MUSIC VIDEO
8IES STUDIO Riyadh SAUDI ARABIA
B01 Use of TV & Other Screens
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON RIZK GROUP
Beirut
LEBANON
THE POST-CREDITS AD
OMO / OMO DETERGENT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020
IMPACT BBDO Beirut LEBANON
Short List
B02 Use of Audio Platforms
ZIKRAYAT PLAYLIST
ALZHEIMER'S ASSOCIATION LEBANON / ZIKRAYAT PLAYLIST
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
Bronze
VIOLENCE COVER
INTERNAL SECURITY FORCES / ABAAD / ANTI-DOMSETIC-VIOLENCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver