2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
EVERYTHING IS SWEET
LA POIRE / RAMADAN RANGE
DDB EGYPT Cairo EGYPT DDB EGYPT
Cairo
EGYPT
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY
MAGNA GLOBAL Dubai UNITED ARAB EMIRATES
GIVE YOUTUBE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PRODIGIOUS
Dubai
UNITED ARAB EMIRATES
DOVE "YOUR HAIR YOUR RULES"
UNILEVER / DOVE SHAMPOO
UNILEVER EGYPT Cairo EGYPT TAYARAH
Cairo
EGYPT
DASANI HIDDEN INFLUENCERS
COCA-COLA / DASANI
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES TRUFFLE
Beirut
LEBANON
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
SOUNDS GREAT STUDIOS
Dubai
UNITED ARAB EMIRATES
Silver
A02 Healthcare
DUREX EVERY DAY
DUREX / CONDOM
HAVAS Dubai UNITED ARAB EMIRATES HAVAS
Dubai
UNITED ARAB EMIRATES
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES MARKETING & ADVERTISING SUPPORT SERVICES
Dubai
UNITED ARAB EMIRATES
A03 Durable Consumer Goods including Automotive
LEADS TO ACTUAL SALES - AL MASAOOD AND BOOPIN
AL MASAOOD AUTOMOBILES / NISSAN CARS
BOOPIN Dubai UNITED ARAB EMIRATES
MOTOROLA RAZR MAKES A FLIPPIN' COMEBACK!
MOTOROLA / MOTO RAZR 5G
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES
MOTOROLA RAZR REACHES FOR THE SKIES
MOTOROLA / MOTO RAZR
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES
THE JOURNEY OF LIFE
INFINITI / INFINITI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
OUTDOORS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
HOW TO CRASH A PARTY
CHEVROLET / CHEVROLET CAMARO
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES COMMONWEALTH//McCANN
Dubai
UNITED ARAB EMIRATES
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES VOX HAUS
Porto Alegre
BRAZIL
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
SUMMER SAYS YAS
FARAH EXPERIENCES / YAS THEME PARKS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES ASTEROIDE FILMS
Curitiba
CANJA DO BIGODE
Parangaba
BRAZIL
VISIT SAUDI: WEBSITE
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE (SCTH) / WEBSITE
MEDIAMONKS Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
MEDIAMONKS
Riyadh
UNITED ARAB EMIRATES
SAUDI ARABIA
EVERYDAY ABSURDITY
SWVL / SWVL
WUNDERMAN THOMPSON Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
WHO SAID MEN DON'T CRY?
BURGER KING / SPICY MENU
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
KICKS & KARAK (CONVERSE X PROJECT CHAIWALA COLLAB)
CONVERSE UAE / SNEAKERS (CHUCK TAYLORS)
GULF MARKETING GROUP Dubai UNITED ARAB EMIRATES DUKKAN MEDIA
Dubai
UNITED ARAB EMIRATES
WRAP IT UP
MCDONALD'S MOROCCO / MC WRAP
TRIBAL WORLDWIDE Casablanca MOROCCO STA7
Casablanca
MOROCCO
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES THE GOLDMINE FILMS
Dubai
UNITED ARAB EMIRATES
Short List
PLAY-VEMBER
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
STAR HUNT
MCDONALD'S SAUDI ARABIC / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA CREOSHIFT
Zahle
LEBANON
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
Short List
THE ARABIAN EYE
MAGRABI / EYEWEAR RETAILER
MAGRABI RETAIL Dubai UNITED ARAB EMIRATES MAGRABI RETAIL
Dubai
UNITED ARAB EMIRATES
A STORY TAKES FLIGHT
THE DEPARTMENT OF TOURISM AND COMMERCE MARKETING / DUBAI
VIRTUE Dubai UNITED ARAB EMIRATES PULSE FILMS
Los Angeles
USA
PINZA ESTATE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES ‿ AND US
Dubai
UNITED ARAB EMIRATES
SKIPPABLE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES BLACK BOX ADVERTISING
Dubai
GOOD PEOPLE FILMS
Cairo
UNITED ARAB EMIRATES
EGYPT
Short List
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
JACK MORTON WORLDWIDE
Dubai
SEE INSIDE GROUP
Dubai
UNITED ARAB EMIRATES
ANOOSH COOKIES VIDEO
ANOOSH / ANOOSH COOKIES
HABBAR Dammam SAUDI ARABIA PILCROW CREATIVE HOUSE
Jeddah
SAUDI ARABIA
A05 Media / Entertainment
SKY NEWS ARABIA AND BOOPIN - DAILY NEWS MADE MORE RELEVANT
SKY NEWS ARABIA / WORLD NEWS IN ARABIC
BOOPIN Dubai UNITED ARAB EMIRATES BOOPIN
Dubai
UNITED ARAB EMIRATES
NATGEO MOMENTS
NATIONAL GEOGRAPHIC ABU DHABI / TV CHANNEL
HAVAS Dubai UNITED ARAB EMIRATES HAVAS
Dubai
UNITED ARAB EMIRATES
DEEZER X ETISALAT - CREATE YOUR BEAT CAMPAIGN
DEEZER / ETISALAT
ETISALAT Abu Dhabi UNITED ARAB EMIRATES DELPHYS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
AIN'T GONNA STOP
SAMSUNG / CREATE #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES OUTLAW PRODUCTIONS
Riffa
BAHRAIN
A06 Consumer Services / Business to Business
ONE HECK OF A HOUSEWARMING PARTY
TIKTOK FOR BUSINESS / TIKTOK HIVE
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES
HAPPY ALPHABET
ETISALAT / TELECOMMUNICATIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES DISRUPTIVE
Dubai
UNITED ARAB EMIRATES
MOBILY POSTPAID
MOBILY / POSTPAID CAMPAIGN
MOBILY Riyadh SAUDI ARABIA NOJARA PRODUCTIONS
Cairo
EGYPT
OLIVIA GETS HIRED
LIV. BANK / LIV. BANK'S NEW CHATBOT
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES MANGO JAM STUDIO
Dubai
UNITED ARAB EMIRATES
Bronze
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA TELFAZ11
Riyadh
SAUDI ARABIA
Gold
A07 Not-for-profit / Charity / Government
ZIKRAYAT PLAYLIST
ALZHEIMER'S ASSOCIATION LEBANON / ZIKRAYAT PLAYLIST
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES ANGHAMI
Beirut
LEBANON
Short List
IMAGINE A #WORLDWITHOUTPHOTOGRAPHY
XPOSURE INTERNATIONAL PHOTOGRAPHY FESTIVAL / XPOSURE FESTIVAL 2019
NATIONAL NETWORK COMMUNICATIONS Sharjah UNITED ARAB EMIRATES NATIONAL NETWORK COMMUNICATIONS
Sharjah
UNITED ARAB EMIRATES
EVERY DROP COUNTS
MIYAHUNA / WATER CONSERVATION CAMPAIGN THROUGH THE WMI FUNDED BY USAID JORDAN
MEMAC OGILVY Amman JORDAN
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA FULLSTOP CREATIVES
Riyadh
MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
MISK VIDEO GAMES
MISK VALUES / VIDEO GAMES
HABBAR Dammam SAUDI ARABIA AL DIWAN ADVERTISING
Riyadh
SAUDI ARABIA
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES THE CONFESSIONAL
London
UNITED KINGDOM
Short List