2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
SOUNDS GREAT STUDIOS
Dubai
UNITED ARAB EMIRATES
Silver
GIVE YOUTUBE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES PRODIGIOUS
Dubai
UNITED ARAB EMIRATES
DASANI HIDDEN INFLUENCERS
COCA-COLA / DASANI
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES TRUFFLE
Beirut
LEBANON
DOVE "YOUR HAIR YOUR RULES"
UNILEVER / DOVE SHAMPOO
UNILEVER EGYPT Cairo EGYPT TAYARAH
Cairo
EGYPT
EVERYTHING IS SWEET
LA POIRE / RAMADAN RANGE
DDB EGYPT Cairo EGYPT DDB EGYPT
Cairo
EGYPT
UNILEVER HAJJ PACK
UNILEVER / LIFEBUOY, SIGNAL TOOTHPASTE, VASELINE PETROLEUM JELLY
MAGNA GLOBAL Dubai UNITED ARAB EMIRATES
A02 Healthcare
DUREX EVERY DAY
DUREX / CONDOM
HAVAS Dubai UNITED ARAB EMIRATES HAVAS
Dubai
UNITED ARAB EMIRATES
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES MARKETING & ADVERTISING SUPPORT SERVICES
Dubai
UNITED ARAB EMIRATES
A03 Durable Consumer Goods including Automotive
MOTOROLA RAZR MAKES A FLIPPIN' COMEBACK!
MOTOROLA / MOTO RAZR 5G
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES
MOTOROLA RAZR REACHES FOR THE SKIES
MOTOROLA / MOTO RAZR
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES
HOW TO CRASH A PARTY
CHEVROLET / CHEVROLET CAMARO
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES COMMONWEALTH//McCANN
Dubai
UNITED ARAB EMIRATES
THE JOURNEY OF LIFE
INFINITI / INFINITI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES VOX HAUS
Porto Alegre
BRAZIL
Short List
OUTDOORS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
LEADS TO ACTUAL SALES - AL MASAOOD AND BOOPIN
AL MASAOOD AUTOMOBILES / NISSAN CARS
BOOPIN Dubai UNITED ARAB EMIRATES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
A STORY TAKES FLIGHT
THE DEPARTMENT OF TOURISM AND COMMERCE MARKETING / DUBAI
VIRTUE Dubai UNITED ARAB EMIRATES PULSE FILMS
Los Angeles
USA
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES MULLENLOWE MENA
Dubai
JACK MORTON WORLDWIDE
Dubai
SEE INSIDE GROUP
Dubai
UNITED ARAB EMIRATES
VISIT SAUDI: WEBSITE
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE (SCTH) / WEBSITE
MEDIAMONKS Dubai UNITED ARAB EMIRATES MEDIAMONKS
Dubai
MEDIAMONKS
Riyadh
UNITED ARAB EMIRATES
SAUDI ARABIA
SKIPPABLE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES BLACK BOX ADVERTISING
Dubai
GOOD PEOPLE FILMS
Cairo
UNITED ARAB EMIRATES
EGYPT
Short List
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES THE GOLDMINE FILMS
Dubai
UNITED ARAB EMIRATES
Short List
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY
Dubai
UNITED ARAB EMIRATES
KICKS & KARAK (CONVERSE X PROJECT CHAIWALA COLLAB)
CONVERSE UAE / SNEAKERS (CHUCK TAYLORS)
GULF MARKETING GROUP Dubai UNITED ARAB EMIRATES DUKKAN MEDIA
Dubai
UNITED ARAB EMIRATES
PINZA ESTATE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES ‿ AND US
Dubai
UNITED ARAB EMIRATES
THE ARABIAN EYE
MAGRABI / EYEWEAR RETAILER
MAGRABI RETAIL Dubai UNITED ARAB EMIRATES MAGRABI RETAIL
Dubai
UNITED ARAB EMIRATES
SUMMER SAYS YAS
FARAH EXPERIENCES / YAS THEME PARKS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA LEO BURNETT
Riyadh
SAUDI ARABIA
Short List
ANOOSH COOKIES VIDEO
ANOOSH / ANOOSH COOKIES
HABBAR Dammam SAUDI ARABIA PILCROW CREATIVE HOUSE
Jeddah
SAUDI ARABIA
WRAP IT UP
MCDONALD'S MOROCCO / MC WRAP
TRIBAL WORLDWIDE Casablanca MOROCCO STA7
Casablanca
MOROCCO
STAR HUNT
MCDONALD'S SAUDI ARABIC / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA CREOSHIFT
Zahle
LEBANON
EVERYDAY ABSURDITY
SWVL / SWVL
WUNDERMAN THOMPSON Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES ASTEROIDE FILMS
Curitiba
CANJA DO BIGODE
Parangaba
BRAZIL
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
WHO SAID MEN DON'T CRY?
BURGER KING / SPICY MENU
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
PLAY-VEMBER
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A05 Media / Entertainment
NATGEO MOMENTS
NATIONAL GEOGRAPHIC ABU DHABI / TV CHANNEL
HAVAS Dubai UNITED ARAB EMIRATES HAVAS
Dubai
UNITED ARAB EMIRATES
DEEZER X ETISALAT - CREATE YOUR BEAT CAMPAIGN
DEEZER / ETISALAT
ETISALAT Abu Dhabi UNITED ARAB EMIRATES DELPHYS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
SKY NEWS ARABIA AND BOOPIN - DAILY NEWS MADE MORE RELEVANT
SKY NEWS ARABIA / WORLD NEWS IN ARABIC
BOOPIN Dubai UNITED ARAB EMIRATES BOOPIN
Dubai
UNITED ARAB EMIRATES
AIN'T GONNA STOP
SAMSUNG / CREATE #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES OUTLAW PRODUCTIONS
Riffa
BAHRAIN
A06 Consumer Services / Business to Business
ONE HECK OF A HOUSEWARMING PARTY
TIKTOK FOR BUSINESS / TIKTOK HIVE
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES MANGO JAM STUDIO
Dubai
UNITED ARAB EMIRATES
Bronze
OLIVIA GETS HIRED
LIV. BANK / LIV. BANK'S NEW CHATBOT
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES
HAPPY ALPHABET
ETISALAT / TELECOMMUNICATIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES DISRUPTIVE
Dubai
UNITED ARAB EMIRATES
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA TELFAZ11
Riyadh
SAUDI ARABIA
Gold
MOBILY POSTPAID
MOBILY / POSTPAID CAMPAIGN
MOBILY Riyadh SAUDI ARABIA NOJARA PRODUCTIONS
Cairo
EGYPT
A07 Not-for-profit / Charity / Government
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES FINELINE SOLUTIONS LIMITED
Bristol
IMOSION
Dubai
UNITED KINGDOM
UNITED ARAB EMIRATES
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES THE CONFESSIONAL
London
UNITED KINGDOM
Short List
NEVER FORGET BEIRUT
LEO BURNETT MEA / LEO BURNETT MEA
LEO BURNETT DUBAI UNITED ARAB EMIRATES SIMONE
London
UNITED KINGDOM
GROWING GLOBAL PRESENCE - DCT ABU DHABI AND BOOPIN
DEPARTMENT OF CULTURE AND TOURISM ABU DHABI (DCT) / BRAND
BOOPIN Dubai UNITED ARAB EMIRATES BOOPIN
Dubai
ACTION GLOBAL COMMUNICATIONS
DubaI
UNITED ARAB EMIRATES
THE SELF-EXAM EMOJI
FRIENDS OF CANCER PATIENTS / BREAST CANCER SELF-EXAMS
HORIZON FCB Dubai UNITED ARAB EMIRATES HORIZON FCB
Dubai
UNITED ARAB EMIRATES
THE HUMANIZATION OF DONATION
NETIZENCY / RAJE3 YET3AMAR
NETIZENCY Dubai UNITED ARAB EMIRATES NETIZENCY
Dubai
UNITED ARAB EMIRATES