2020/2021 Winners & Shortlists

WHITE CAT

Short List
BrandNOVOMED
Product/ServiceANTI-ALLERGY CLINIC
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryOutdoor
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production STUDIO 20TWELVE Kuala Lumpur, MALAYSIA

Cultural / Context information for the jury

Pet allergens Dust allegens For when the causes of allergies are hard to find. Novomed Allergy Clinics

Tell the jury about the photography. Do not name the photographer.

In the region, allergies are most commonly linked to dust and pets. So how could we take those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. In order to achieve this, we had to find household pets that would perfect match the surface, in this a rug, throw or blanket, and almost blend in. We cast many different animals and gathered hundreds of different samples of rugs, throws, and blankets to find the perfect match.

Credits

Name Company Role
Paul Shearer Impact BBDO Chief Creative Officer
Marcio Dotti Impact BBDO Art Director
Simone Milani Impact BBDO Copywriter
Logan Allanson Impact BBDO Creative Director
Jason Burayag Impact BBDO Copywriter
Jithesh Narayanan Impact BBDO Designer
Ali Rez Impact BBDO Executive Creative Director
Rebecca Ooi Impact BBDO Producer
Rubina Ahmed Impact BBDO Account Executive
Safwan Raza Novomed Brand Manager
Edmund Leong Studio 20 Twelve Photographer
Justin Chan Studio 20 Twelve Retoucher
Lim Hui Jing Studio 20 Twelve Producer