2020/2021 Winners & Shortlists

LEGO NEWS REBUILT

Bronze Lynx

Demo Film

Digital Proof JPG

BrandLEGO SAUDI STORES
Product/ServiceRETAIL
EntrantHAVAS Dubai, UNITED ARAB EMIRATES
CategoryPrint & Publishing
Idea Creation HAVAS Dubai, UNITED ARAB EMIRATES
Media Placement HAVAS MEDIA Dubai, UNITED ARAB EMIRATES
PR HAVAS Dubai, UNITED ARAB EMIRATES
Production HAVAS Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

Every year, newspapers in Saudi Arabia celebrate National Day by releasing a special edition that celebrates all the kingdom's key achievements, eminent personalities and visions of the future. It is a tradition of paying tribute that has been upheld by every Saudi newspaper for decades. That is why, on Saudi National Day 2020, LEGO decided to pay tribute in a way it knows best, by showcasing the potential of its bricks.

Tell the jury about the art direction.

6am 23rd September, 2020, Saudi National Day - Al Madina, one of Saudi Arabia's leading news publications released their National Day editions. 6:01 - A team of expert LEGO builders, photographers and designers recreated every single news article from Al Madina's National Day Edition, using hundreds of LEGO pieces. 8am - A national Day newspaper that featured the very same articles and photographs as Al Madina, but recreated completely out of LEGO, was printed and distributed to newsstands across key cities in the kingdom. 10am - The national day newspaper built out of LEGO became the news itself.

Credits

Name Company Role
Fabio Silveira Havas DXB Creative General Manager
Joao Medeiros Havas DXB Creative Creative Director
Anshuman Bhattacharya Havas DXB Creative Copywriter
Rodrigo Nakaza Havas DXB Creative Art Diretor
Serena Abi Aad Havas DXB Creative Content Director
David Yammine Havas DXB Creative Arabic copywriter
Yasmine Elashry Havas DXB Creative Designer
Alessandro Candotti Havas DXB Creative Social Media Director
Teddy Abdel Nour Havas DXB Creative Account Director
Omar Merza Havas DXB Creative Account Manager
Mariam Moin Havas DXB Creative Traffic Manager
Adel Rmaity Havas DXB Creative Production Manager
Rami Husseini Havas KSA General Manager
Basim Asaad Havas KSA Account Director
Arej Mansour Havas KSA PR Executive
David do Rosario Havas Media Middle East Head of Digital
Hugues Raingeard Havas Media Middle East Associate Director
Jone Xavier Freelancer Motion Graphic designer
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