2020/2021 Winners & Shortlists

Cultural / Context information for the jury

We wanted to show the youth that it is in tough times - when moving forward feels distant - that others like them find the resilience to push through and make things happen. The strongest way forward was creating a culturally mobile-driven movement championed by Saudi’s own energized, ambitious and digital savvy change-makers who would make others push through challenging times and realize their dreams. The movement was called “GREEN IS GO”; leveraging the color of the Saudi flag that embodies our message while shining a light on young Saudis, their self-driven ambition, talent, resilience and potential. Our message was simple yet impactful: going green meant going forward, going beyond and making things happen

Translation. Provide a full English translation of any text.

GO GREEN WITH YOUR INGENUITY CTA: SNAP THE CODE AND GO #GOGREEN 23.09.2020

Tell the jury about the typography.

In collaboration with authentic Saudi Changemakers, we partnered with pioneering calligrapher Yusuf Alahmad and graphic designer Dana Taha. Together, we developed a series of inspirational posters that brought the movement to life with bold and dynamic designs. Each illustration unpacked different interpretations of what the color green symbolizes for young Saudis: strength, growth, creativity, pride, ambition and determination. Rolled out in Mobily stores across the Kingdom, each physical poster acted as a ‘snappable’ gateway. By using a uniquely designed AR Snapchat lens, Saudis unlocked our original music video by scanning our Snapchat code and snapping our canvases.