2020/2021 Winners & Shortlists

CIRCLE

Short List
BrandBW REPORT
Product/ServiceARABIC CALLIGRAPHY WORKSHOP
Entrant‿ AND US Dubai, UNITED ARAB EMIRATES
CategoryOutdoor
Idea Creation ‿ AND US Dubai, UNITED ARAB EMIRATES
Media Placement ‿ AND US Dubai, UNITED ARAB EMIRATES
Production ‿ AND US Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

Arabic calligraphy is a beautiful and timeless art form that has been handed down over countless generations of artisans. But young arab speakers today - raised on a steady diet of anglicized western media and culture - are increasingly losing touch with their language and associated crafts. The Revive Project is an annual workshop that aims to rekindle interest in Arabic calligraphy as an art form amongst Arabic youth by highlighting its beauty, poetry and craft. By educating Arabic youth, it hopes to create a new generation of Arabic calligraphers and save a vital part of Arabic heritage.

Translation. Provide a full English translation of any text.

Copy inspired from classic Arabic poetry: The demands are not met with wishful thinking - Ahmed Shawqi poetry Upon determined people determination will be - Al Mutanabi poetry Whoever is afraid to climb mountains will live forever between the pits - Abu Al Qasim Al Shabbi poetry

Credits

Name Company Role
And Us ‿ and us Creative