2020/2021 Winners & Shortlists

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Pet allergens Dust allergens For when the causes of allergies are hard to find. Novomed Allergy Clinic

Tell the jury about the art direction.

In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to.