2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

These unusual retail sale ads bring to life a simple premise executed memorably. Since prices have dropped so low on Home Centre’s wide range of beautiful, highly sought-after homeware and furniture, you can finally get rid of all the things in your home that you don’t love. The result is hilariously absurd situations, in which couples start breaking their own furniture as soon as they find out about the Home Centre sales. The dry humour of the campaign, coupled with styling and performance, makes for a stand-out sales campaign that breaks the sea of sameness in the world of sales.