2020/2021 Winners & Shortlists

#STAYHOME

Short List
BrandAL FUTTAIM HONDA
Product/ServiceHONDA
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryDurable Consumer Goods including Automotive
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

The advert spotlights a blue 2020 Honda Civic in the style of several car commercials out there, including zoomed-in visual treats to showcase the details of the vehicle. But there is a twist, which is revealed by the text layered on the video stating, “This might be the first car commercial to be written, directed, edited and watched entirely from home.” Soon, viewers can notice the carpet, kitchen floors, and B-rolls of a home’s interior as the fully-scaled miniature toy car races across the living space. The advert finally ends with a finger closing the car door and a message reading, “Until we drive again,” along with the hashtag “#StayHome” to spark optimism amid the virus crisis.

Credits

Name Company Role
Juggi Ramakrishnan Memac Ogilvy Dubai Chief Creative Officer
Jean-Pierre De Villiers Memac Ogilvy Dubai Creative Director
Nicolas Lopez Memac Ogilvy Dubai Creative Team
Fernando Montero Memac Ogilvy Dubai Creative Team
Hadi Ballout Memac Ogilvy Dubai Client Team Lead
Kenneth Monis Memac Ogilvy Dubai Senior Account Manager
Firas Rehimi Memac Ogilvy Dubai Account Manager
Amin Soltani Memac Ogilvy Dubai Head of Production
Amin Soltani Memac Ogilvy Dubai Director
Ann Vaas Memac Ogilvy Dubai Junior Producer
Fati Bilal Memac Ogilvy Dubai Editor
Grant Bowring Al Futtaim Honda Head of Marketing and Brand Operations
Rohit Bedekar Al Futtaim Honda Marketing Communication Executive
Emad Hassan Al Futtaim Honda Digital Marketing Manager
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