Brand | INSAF |
Product/Service | AWARENESS CAMPAIGN |
Entrant | ALEXANDRE LUCAIN Casablanca, MOROCCO |
Category | Not-for-profit / Charity / Government |
Idea Creation
|
109 Casablanca, MOROCCO
|
Media Placement
|
109 Casablanca, MOROCCO
|
PR
|
109 Casablanca, MOROCCO
|
Production
|
K FILMS Casablanca, MOROCCO
|
Write a short summary of what happens in the film
This movie draws a parallel between two stories.
The story of people getting arrested without the spectator knowing why or by whom, and the story of a man peacefully driving his pickup in the heart of the city.
These two stories are presumed not to be linked, until our peaceful driver arrives to destination and opens up his pickup...we discover little girls destined to domestic work and their future employers.
Cultural / Context information for the jury
In Morocco, such as in many countries, informal domestic work of little girls is a harsh reality in many house.
In spite of the fact that it is an act punished by law, it is not necessary seen or lived by the employers as a wrongful or unacceptable act.
This film was created to raise awareness of the risks faced by employers, but also to highlight children who are exploited.
The campaign received a very favorable reception on social networks and launched the debat on the situation of these little girls.
Credits
Alexandre LUCAIN |
109 |
Director |
Alexandre Lucain |
109 |
Creative Director |
Mehdi Daoudi |
109 |
Creative Director |
Hamza Elansali |
109 |
Art Director |
Kenza Greft |
109 |
Account Director |
Zineb Saaa |
109 |
Director |
Lotfi El Gorda |
K Films |
DOP |
Fatima Zahra Lyanboui |
K Films |
Editor |
Khadija Alami |
K Films |
Producer |
Mohssine Bennani |
K Films |
Sound design |
Guillaume Paoletti |
Color Circus |
Colourist |