Brand | NISSAN MIDDLE EAST |
Product/Service | NISSAN |
Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
Category | Breakthrough on a Budget |
Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
Write a short summary of what happens in the film
The film takes the viewers down some of the busiest roads in UAE & the region, eerily empty, with no vehicles on them. The film is crafted as an ode to these empty roads, an acknowledgement of the feelings cars and those who love to drive them were feeling during the challenging times. A mellow voice addresses the roads, expressing the feelings of longing gradually transcending into an assurance that nothing can keep the people & cars apart from the road for long. Implicit to this expression of longing was a message of solidarity & support encouraging the drivers to stay home, stay safe and leave the roads empty.
The video ends with a moving message of ‘Till we meet again’ showing a car parked inside a house and the gates closing. The end frame shows the message Stay Home, Stay Safe with a man overlooking the city skyline.
Credits
Walid Kanaan |
TBWA\RAAD |
cco |
Bruno Bomediano |
TBWA\RAAD |
ECD |
Alex Pineda |
TBWA\RAAD |
CD |
Simon Raffaghello |
TBWA\RAAD |
Copywriting |
Lucas Pimenta |
TBWA\RAAD |
Motion Graphics |
Zeina Abuzaid |
TBWA\RAAD |
Motion Graphics |
Rouba Asmar |
TBWA\RAAD |
Production |
Alia Fakha |
TBWA\RAAD |
Production |
Ahmad Yaseen |
TBWA\RAAD |
Social Media Manager |
Bhaskar Bateja |
TBWA\RAAD |
Strategy |
Romy Abdelnour |
TBWA\RAAD |
PR & Communications |
Jeed Almojalid |
TBWA\RAAD |
Client Servicing |
Kevin Kurian |
TBWA\RAAD |
Client Servicing |
Fadi Awada |
TBWA\RAAD |
Client Servicing |
Links
Video URL