2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
D04 Excellence in Brand Integration & Sponsorship / Partnership
FREESTYLE WORLD TOUR
ETIHAD AIRWAYS / MANCHESTER CITY FOOTBALL CLUB
ETIHAD AIRWAYS Abu Dhabi UNITED ARAB EMIRATES ETIHAD AIRWAYS
Abu Dhabi
RD CONTENT
London
UNITED ARAB EMIRATES
UNITED KINGDOM
GAMING DESERVES SERIOUS ATTENTION
JAWWY / JAWWY
FP7 McCANN RIYADH SAUDI ARABIA DMS
Dubai
UNITED ARAB EMIRATES
D06 Sports for Good
ABTAL EL SHAWAREA' (THE STARS ON THE STREETS)
UNILEVER / CLEAR
FP7 McCANN Cairo EGYPT FP7 McCANN
Cairo
EGYPT
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
UNITED ARAB EMIRATES
E01 Artist as a Brand or a Cause Ambassador
GUARDIAN OF FEATHERS - THE UNTOLD TALE OF A FORGOTTEN JOURNEY
ABULRISH CHILDREN'S HOSPITAL / ABULRISH CHILDREN'S HOSPITAL
KAIRO Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
Short List
WE ARE TOMORROW
UNICEF LEBANON / ADONIS THE BAND / NON-GOVERMMENTAL ORGANISATION
LEO BURNETT BEIRUT LEBANON 1505 STUDIO
Beirut
LEBANON
E02 Fan Engagement / Community Building
BANQUE MISR SON OF EGYPT
BANQUE MISR / BANQUE MISR CENTENNIAL CELEBRATION
AB\TBWA Cairo EGYPT AB\TBWA
Cairo
EGYPT
Bronze
MASHROU' LEILA "LILWATAN"
SKEYES CENTER FOR MEDIA AND CULTURAL FREEDOM / FREEDOM OF EXPRESSION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
LEBANON
Short List
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA ALLOVER GROUP PRODUCTION
Riyadh
SAUDI ARABIA
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA FULLSTOP CREATIVES
Riyadh
MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
SA2FA: CLAP FOR THE STARS
GOUNA FILM FESTIVAL / THIRD YEAR FESTIVAL EDITION
TAYARAH Cairo EGYPT SAWARLY
Cairo
EGYPT
E03 Co-creation & User Generated Content
#FINGERSCANTWAIT
ZAIN TELECOM / IPHONE 12
LEO BURNETT Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
AIN'T GONNA STOP
SAMSUNG / CREATE #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES OUTLAW PRODUCTIONS
Riffa
BAHRAIN
DEEZER X ETISALAT - CREATE YOUR BEAT CAMPAIGN
DEEZER / ETISALAT
ETISALAT Abu Dhabi UNITED ARAB EMIRATES DELPHYS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
SPICY MENU
MCDONALD'S / SPICY MENU
LEO BURNETT DUBAI UNITED ARAB EMIRATES STOKED FILMS
Dubai
ANGHAMI
Dubai
PIXEL MOB
Beirut
UNITED ARAB EMIRATES
LEBANON
THE FILM WE NEVER SHOT
ZAIN TELECOM / RAMADAN FILM
LEO BURNETT Riyadh SAUDI ARABIA LEAP STUDIOS
Jeddah
SAUDI ARABIA
TRESEMME GFF
UNILEVER / TRESEMME
UNILEVER EGYPT Cairo EGYPT UNILEVER EGYPT
Cairo
EGYPT
WE ARE TOMORROW
UNICEF LEBANON / ADONIS THE BAND / NON-GOVERMMENTAL ORGANISATION
LEO BURNETT BEIRUT LEBANON 1505 STUDIO
Beirut
LEBANON
Short List
E04 Use of Original Composition for a Brand or Campaign
A WORLD WE DESERVE
BABYSHOP / RAMADAN AND COVID-19 CAMPAIGN
BABYSHOP Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
Short List
AFRICA TAKES OFF
EMIRATES AIRLINE / EMIRATES AIRLINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES BBC STORYWORKS
London
UNITED KINGDOM
AIN'T GONNA STOP
SAMSUNG / CREATE #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES OUTLAW PRODUCTIONS
Riffa
BAHRAIN
BANQUE MISR SON OF EGYPT
BANQUE MISR / BANQUE MISR CENTENNIAL CELEBRATION
AB\TBWA Cairo EGYPT AB\TBWA
Cairo
EGYPT
Short List
GREEN IS GO
MOBILY / BRAND CAMPAIGN
MOBILY Riyadh SAUDI ARABIA DÈJÁVU
Dubai
UNITED ARAB EMIRATES
GUARDIAN OF FEATHERS - THE UNTOLD TALE OF A FORGOTTEN JOURNEY
ABULRISH CHILDREN'S HOSPITAL / ABULRISH CHILDREN'S HOSPITAL
KAIRO Cairo EGYPT BIGFOOT FILMS
Cairo
EGYPT
Bronze
HEROES' SALUTE
YAS ISLAND / YAS ISLAND
MOMENTUM MENA Dubai UNITED ARAB EMIRATES DÈJÁVU
Dubai
MANGO JAM STUDIO
Dubai
UNITED ARAB EMIRATES
KICKS & KARAK (CONVERSE X PROJECT CHAIWALA COLLAB)
CONVERSE UAE / SNEAKERS (CHUCK TAYLORS)
GULF MARKETING GROUP Dubai UNITED ARAB EMIRATES DUKKAN MEDIA
Dubai
UNITED ARAB EMIRATES
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA ALLOVER GROUP PRODUCTION
Riyadh
SAUDI ARABIA
MOTHER'S DAY MELODRAMA
HSBC MIDDLE EAST / HSBC RETAIL BANKING
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES BIGFOOT FILMS
Cairo
EGYPT
Short List
NIDO "Protector of Dreams": Celebrating Mothers on Mother’s Day
NESTLE / NIDO
ZENITH Dubai UNITED ARAB EMIRATES
NOT YOUR HONOR
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON BLACK RHINO
Beirut
LEBANON
Short List
ORANGE RAMADAN 2020: SONNET EL HAYAH
ORANGE EGYPT FOR TELECOMMUNICATIONS / RECHARGE OFFER
LEO BURNETT CAIRO EGYPT RHINO PRODUCTIONS
Cairo
EGYPT
OUT OF CONTROL
EGYPT FOODS / TIGER
THE ACADEMY Giza EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
UNITED BY SHARE: HALA BEL HAYAT
MAJID AL FUTTAIM / SHARE REWARDS APP
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES DREAMBOX FILMS
Beirut
LAMBUJA
São Paulo
THE BASEMENT RECORDS
Cairo
LEBANON
BRAZIL
EGYPT
WRAP IT UP !
MCDONALD'S / MC WRAP
TRIBAL WORLDWIDE Casablanca MOROCCO STA7
Casablanca
MOROCCO
Short List
E05 Use of Licenced or Adapted Music for a Brand or Campaign
TOMORROW, TOMORROW
ZAIN TELECOM / 5G
LEO BURNETT Riyadh SAUDI ARABIA LEAP STUDIOS
Cairo
EGYPT
E06 Use of Music Streaming Platform or Video Hosting Service
DEEZER X ETISALAT - CREATE YOUR BEAT CAMPAIGN
DEEZER / ETISALAT
ETISALAT Abu Dhabi UNITED ARAB EMIRATES DELPHYS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
SING FROM THE HEART
PUNJABI AL MUHAIDIB / RICE
MAYAR FOODS Dammam SAUDI ARABIA LOTS OF JOY PRODUCTIONS
Kuwait
KUWAIT
E07 Use of Music Technology or Innovation
DEEZER X ETISALAT - CREATE YOUR BEAT CAMPAIGN
DEEZER / ETISALAT
ETISALAT Abu Dhabi UNITED ARAB EMIRATES DELPHYS MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
THE SOUND OF RTA
RTA / SONIC BRANDING
MASSIVEMUSIC LONDON UNITED KINGDOM MASSIVEMUSIC LONDON
UNITED KINGDOM
E08 Excellence in Music Video
SECURE YOUR ACCOUNT
EMIRATES NBD / ANTI-PHISHING AWARENESS CAMPAIGN
LEO BURNETT DUBAI UNITED ARAB EMIRATES DÈJÁVU
Dubai
UNITED ARAB EMIRATES
Silver
E09 Brand or Product Integration into Music Content
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA ALLOVER GROUP PRODUCTION
Riyadh
SAUDI ARABIA
E10 Music Live Experience
#SOUNDOFRESILIENCE
BAALBECK INTERNATIONAL FESTIVAL / BAALBECK INTERNATIONAL FESTIVAL 2020
IMPACT BBDO Beirut LEBANON LBCI
ADMA
LEBANON
Bronze
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA FULLSTOP CREATIVES
Riyadh
MADE IN SAUDI FILMS
Jeddah
SAUDI ARABIA
E11 Excellence in Audience Engagement & Distribution Strategy for Music Content
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA ALLOVER GROUP PRODUCTION
Riyadh
SAUDI ARABIA
E12 Excellence in Music / Brand Partnership
ORANGE X TIGER
ORANGE EGYPT FOR TELECOMMUNICATIONS / BUY TIGER CHIPS PACKS/ RECHARGE TO WIN FREE UNITS
LEO BURNETT CAIRO EGYPT NOJARA PRODUCTIONS
Cairo
EGYPT
WRAP IT UP !
MCDONALD'S / MC WRAP
TRIBAL WORLDWIDE Casablanca MOROCCO STA7
Casablanca
MOROCCO
Short List