2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C03 Real-time Response
HEBREW CARD
ABU DHABI INVESTMENT OFFICE (ADIO) / HEBREW CARD
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C04 Co-creation & User Generated Content
DISTANT NEIGHBOURS
TECOM - DUBAI DESIGN DISTRICT / DISTANT NEIGHBOURS
SERVICEPLAN Dubai UNITED ARAB EMIRATES
BETTER WHEN SHARED
KIRI / CHEESE
HAVAS Dubai UNITED ARAB EMIRATES
STORIES OF MECCA
ALMOSAFER / RAMADAN 2020
FP7 McCANN RIYADH SAUDI ARABIA
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
D02 Data-driven Targeting
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
BIO-COLOR
NISSAN MIDDLE EAST / NISSAN ALTIMA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
GIVE YOUTUBE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
DID YOU GET 5G?
SAUDI TELECOM COMPANY / 5G
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
E01 Acquisition & Retention
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
PINZA ESTATE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
E02 Launch / Re-launch
WHERE IN THE WORLD
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE / TOURISM
DDB DUBAI UNITED ARAB EMIRATES
F01 Integrated Campaign Led by Direct
MOBILY- PREPAID- ON YOUR MOOD
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
G01 Local Brand
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
G02 Challenger Brand
WHERE IN THE WORLD
SAUDI COMMISSION FOR TOURISM AND NATIONAL HERITAGE / TOURISM
DDB DUBAI UNITED ARAB EMIRATES
PINZA ESTATE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Bronze
G03 Single Market Campaign
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
G04 Social Behaviour & Cultural Insight
HEROES' SALUTE
YAS ISLAND / YAS ISLAND
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
WASALTI | REFLECTING HER REAL IMAGE
RIYAD BANK / WOMEN BANKING
GREY RIYADH Riyadh SAUDI ARABIA
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
HEARTWORK DIRECT SOCIAL BEHAVIOR
MOUNTAIN VIEW / HEARTWORK
MOUNTAIN VIEW Cairo EGYPT
INDIA DEGA AASHIRVAD
KRBL LIMITED / INDIA GATE RICE
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
Bronze
RAMADAN AROUND THE WORLD
EXPO 2020 SCHOOL PROGRAMME / EXPO 2020 SCHOOL PROGRAMME
NETIZENCY Dubai UNITED ARAB EMIRATES
BETTER WHEN SHARED
KIRI / CHEESE
HAVAS Dubai UNITED ARAB EMIRATES
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES
SKIPPABLE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE RAMADAN CAMPAIGN THAT DIDN'T LAUNCH IN RAMADAN
JAWWY / JAWWY
FP7 McCANN RIYADH SAUDI ARABIA
THE GIFT OF MOM
BABYSHOP / MOTHER'S DAY
BABYSHOP Dubai UNITED ARAB EMIRATES
THE CONTACTLESS EIDIAH
STC PAY / STC PAY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
CLOSE THE GAP
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
STAR HUNT
MCDONALD'S SAUDI ARABIC / FAST FOOD CHAIN / OPENING 24H
LEO BURNETT Riyadh SAUDI ARABIA
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
NAPKINIZED
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
G05 Breakthrough on a Budget
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ENDANGERED SPECIES
SPLASH FASHIONS / SPLASH FASHIONS CALENDAR
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA
G06 Market Disruption
I DECLARE
AA - ADVERTISING ASSOCIATION IN LEBANON / "I DECLARE" INITIATIVE
PHENOMENA Beirut LEBANON
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
THERE IS A BLESSING IN EVERY DELAY
TOYOTA JORDAN - MARKAZIA / TOYOTA JORDAN
WUNDERMAN THOMPSON Amman JORDAN