2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
A03 Durable Consumer Goods including Automotive
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Bronze
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
POP-UP BOOKS
WHSMITH / CHILDRENS LITERATURE
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
SKIPPABLE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
A07 Not-for-profit / Charity / Government
#LOCKDOWNNOTLOCKUP
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
Short List
B02 Use of Ambient Media: Small Scale
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Bronze
B03 Use of Ambient Media: Large Scale
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
Short List
B04 Use of Broadcast
WE HEAR YOU
MTV CHANNEL / ARAB DEAF WEEK
RIZK GROUP Beirut LEBANON
Bronze
B05 Use of Print / Outdoor
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
LEGO NEWS REBUILT
LEGO SAUDI STORES / RETAIL
HAVAS Dubai UNITED ARAB EMIRATES
Silver
B06 Use of Technology
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
C01 Use of Social / Digital Platforms
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
PINZA ESTATE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
SKIPPABLE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
C02 Use of Mobile & Devices
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Bronze
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
E01 Acquisition & Retention
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
PINZA ESTATE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
F01 Integrated Campaign Led by Direct
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
G02 Challenger Brand
PINZA ESTATE
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Bronze
G04 Social Behaviour & Cultural Insight
INDIA DEGA AASHIRVAD
KRBL LIMITED / INDIA GATE RICE
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
Bronze
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix