2020/2021 Winners & Shortlists

THE MEAL THAT'S EQUIVALENT TO A CUDDLE

Short List
BrandYUM RESTAURANTS INTERNATIONAL - KFC
Product/ServiceKFC
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryScript
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
PR MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

Our films (5 now) contrast what people feel on Valentine’s Day with the actual reason why they feel that way - because of dopamine. In a humorous way, we explained the science behind love and introduced different KFC meals that would help single people achieve the same levels of happiness.

Provide the full film script in English.

Romantic VO: You plus me plus a cuddle plus a rainy day. Yeah. That’s all I want and all I long for, every single day, baby. (Very matter-of-fact) VO: Haha. No. What you’re saying you want is C8H11NO2. You cuddle. Your brain releases dopamine. You’re happy. You eat KFC. Your brain releases dopamine. You’re happy. It’s science. So, this Valentine’s, if you’ve got no one to cuddle with, Get The Meal That’s Equivalent To A Cuddle. You’ll have a Mighty Zinger sandwich, one chicken piece, fries, coleslaw & drink and none of the baggage that comes with a cuddle. Super: No ‘be like this guy’ No ‘be like that guy’ No relationship goals Lonely Valentine Specials from KFC. Tastes like what love feels like.

Credits

Name Company Role
Juggi Ramakrishnan Memac Ogilvy Dubai CCO
Gautam Wadher Memac Ogilvy Dubai Creative Director / Art Director
Alok Mohan Memac Ogilvy Dubai Creative Director / Copywriter
Tariq Hussein Memac Ogilvy Dubai Designer
Rhoderick Ballesteros Memac Ogilvy Dubai Editor
Hussein Krayem Memac Ogilvy Dubai Editor
Michael Marmito Memac Ogilvy Dubai Animation
Maya El Kai Memac Ogilvy Dubai Arabic Copywriter
Amin Soltani Memac Ogilvy Dubai Production
Ann Vaas Freelance Production
Ishana Tolani Memac Ogilvy Dubai Account Management
Maha Najem Memac Ogilvy Dubai Account Management
Maha Najem Memac Ogilvy Dubai Account Management
Mohammed Hijazi Memac Ogilvy Dubai Account Management
Damayanti Purkayastha Memac Ogilvy Dubai Strategy
Dana Naja Memac Ogilvy Dubai Strategy
Leena Maria Alyedreessy / Ruslan Belal Memac Ogilvy Dubai Social Team
Ralph Van Dijk Eardrum Audio Director
Ozge Zoralioglu YUM RESTAURANTS INTERNATIONAL - KFC Account Management
Dewald Du Plooy YUM RESTAURANTS INTERNATIONAL - KFC Account Management
Mahmoud El Karout YUM RESTAURANTS INTERNATIONAL - KFC Account Management
Hasan El Sheikh YUM RESTAURANTS INTERNATIONAL - KFC Account Management