2020/2021 Winners & Shortlists

THAT FERRARI FEELING

Short List
BrandFARAH EXPERIENCES
Product/ServiceFERRARI WORLD ABU DHABI
EntrantMOMENTUM MENA Dubai, UNITED ARAB EMIRATES
CategoryEditing
Idea Creation MOMENTUM MENA Dubai, UNITED ARAB EMIRATES
Media Placement STARCOM Dubai, UNITED ARAB EMIRATES
Production DÈJÁVU Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

Just like Ferrari is more than a car, Ferrari World Abu Dhabi is much more than a theme park - it's a feeling, a rush, an experience. And since most people won't ever get to experience being behind the wheel of a real Ferrari, the intention behind the film was to take viewers on an adrenaline filled visual journey that gives them the chance to experience Ferrari through our record-breaking Ferrari inspired rides… ultimately urging viewers to 'Find that Ferrari Feeling’

Tell the jury anything relevant about the edit. Do not name the editor.

Since the crux of the film is about juxtaposing the Ferrari driving experience with the theme park experience, the editing used precise timing and dynamic movement to convey a real sense of connection between these two different worlds. Since we were not allowed to show the cars 'actually' racing, the editing was used to convey dramatic speed, seamless motion, and pauses that gave the film a sense of scale and epic-ness. These breaks also helped stitch the first half of the film to the climactic ending of the piece.

Credits

Name Company Role
Raphael Nassoura Momentum MENA Creation, Creative Lead
Muhammad Ali Momentum MENA Creation, Creative Lead, Copywriting
Badr Bourji Momentum Mena Business Lead
Stephanie Koyess Momentum Mena Creation, Art Direction
Wissam Gharib Momentum Mena Project lead
Manasvi Gosalia Dejavu Production
Nico Kreis DEJAVU Production
Julian Hohndorf DEJAVU Production
Kavya Iyer DEJAVU Production
Mary Bou Akl DEJAVU Post Production
Oliver Don DEJAVU Post Production
Alexander Wolf David DEJAVU Post Production
Denis Elmaci DEJAVU Post Production
Giuliano Doman Family Films Montenegro Production
Georgina Doman Family Films Montenegro Production
Artur zicz Platige Image Post Production
Marek Gajowski Platige Image Post Production
Mateusz Wiśniewski Platige Image Post Production
Kamil Dąbkowski Platige Image Post Production
Piotr Sasim Platige Image Post Production
Piotr Popielawski Platige Image Post Production
Mariusz Seliga Platige Image Post Production
Paweł Małkowski Platige Image Post Production
Amer AlSaleh Starcom Media strategy lead and execution
Tamara Bahous Starcom Media strategy and execution
Mark Dabu Starcom Media strategy and execution
Tania Bejjani Starcom Media execution & reporting