2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

Our insight in which we built the creative output around is the bad situations that you can go through if you lost your internet connection. This led us to create a video that was shot in a cinematic feel showing people who end up in really bad situations due to loss of internet connection. Our key element to attract customers' attention was to exaggerate these situations in a humorous yet serious tone. With our campaign message: DO NOT LET IT BE YOUR STORY!

Cultural / Context information for the jury

The Saudi youth relies heavily on data for social media and internet usage. We stressed this with our film by looking at everyday instances that might occur when a user runs out of data and heavily dramatized these mishaps in a comedic and funny twist.

Tell the jury anything relevant about the direction. Do not name the director.

The direction for this video was heavily cinematic and theatrical. This direction was chosen over others to dramatize the feeling of running out of data when you need access to the internet.