2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

A man is enjoying a massage when he is reminded the just saved using the Entertainer... and this is cause for celebration.

Tell the jury anything relevant about the direction. Do not name the director.

This campaign was for multiple markets across 3 different continents. So for the look and feel, they couldn't be market-specific, they had to feel as authentic in Singapore as they did in Cape Town and Dubai. To achieve this we had to give it a distinctive visual and narrative style that could belong anywhere in the world. We used a limited color palette, a stylized art direction, and mixed cast to create a 'self-contained' world in a similar way to Wes Anderson. For the narrative we created a quirky odd humour style to bring them to life.