2020/2021 Winners & Shortlists

FREEDOM UNLIMITED

Bronze Lynx
BrandETISALAT
Product/ServiceINTERNET BUNDLE
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryVisual Effects
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production RHINO PRODUCTIONS Cairo, EGYPT
Production 2 LZRD Cairo, EGYPT
Production 3 UM MENA Dubai, UNITED ARAB EMIRATES
Production 4 THE GARAGE STUDIO Giza, EGYPT

Write a short summary of what happens in the film

To launch unlimited calling for the first time in the UAE, we had a simple human truth to go buy: some moments you wish would last forever. The execution was able to capture moments that are relevant to us, and extend them to a surreal world where moments can literally last forever. Every scene in the film symbolized one of those endless moments and through kaleidoscopic visual effects, was able to capture the feeling of what is it like when this moment lasts forever, in the world of freedom.

Credits

Name Company Role
Paul Shearer Impact BBDO Chief Creative Officer
Ali Zein Impact BBDO Executive Creative Director
Akram Dohjoka Impact BBDO Creative Director
Hanaa Samaan Impact BBDO Art Director
Alison Cordeiro Impact BBDO Copywriter
Hisham El Gamal Impact BBDO Group Account Director
Ahmed El Rafie Impact BBDO Senior Account Director
Samer Khansa Impact BBDO Business Unit Director
Mostafa Hashish Impact BBDO Senior Strategist
Amina Malik Impact BBDO Senior Executive