2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

We identified an intrinsic need to launch the category and identify with their target. Our campaign, the first to launch the rental category into the scene, presented a series of 4 scenarios that conclude with the reveal “Thank God it’s not my car.” The ad portrays a string of unfortunate events, which under normal circumstances would be quite catastrophic: from a wife who catches her husband with his mistress in a car, then proceeds to unleash her rage destroying it, to a man flat out falling on a car crushing the ceiling, to a couple losing control of their car on a ramp. All situations that would certainly cause a discernible amount of stress, unless you’re renting with Sixt and the vehicle isn’t yours to worry about. Through unparalleled availability and insurance, Sixt delivers convenient services for a hassle-free driving experience in a chaos filled world.

Cultural / Context information for the jury

Egyptians rarely rent cars and those who decide to rent a car are very skeptical about local car renting agencies, they are worried they will be overcharged with hidden fees and damage penalties especially that it's hard not to hit or scratch your car while driving in Egypt. That's why our campaign encourages everyone to rent a car with no hidden fees and fixed insurance rates... a worry-free car. So whatever happens to your car you'll just be glad it's not your car.

Tell the jury anything relevant about the direction. Do not name the director.

Shot in the streets of Cairo to accurately represent the daily hustle and bustle Egyptians endure, was shot in a very friendly and down to earth manner. Car's getting banged up without people getting stressed out. We presented a dichotomy between people hitting their cars but seemingly remaining stress-free.