2020/2021 Winners & Shortlists

DEAR NEIGHBOR

Bronze Lynx

Demo Film

Film

BrandBOSE
Product/ServiceBOSE NOISE CANCELLING HEADPHONES 700
EntrantWUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES
CategoryUse of Original Music
Idea Creation WUNDERMAN THOMPSON Dubai, UNITED ARAB EMIRATES
Production ASTEROIDE FILMS Curitiba, BRAZIL
Production 2 VOX HAUS Porto Alegre, BRAZIL

Write a short summary of what happens in the film

We created a story which takes the form of a letter from one man stuck at home to his neighbors who are also home during the pandemic. A story which shows how even though they aren’t meeting physically, he is getting to know them better than ever through the sounds of their noisy and annoying daily routines. In the end, we reveal a slightly sarcastic twist that is the perfect excuse for the product and the brand. Revealing that while these noises may have annoyed him at first, they later become a welcome and even reassuring daily occurrence. Our film used #StayNoisy as a call-to-action, reminding people to stay home and stay positive as we get through these tough times together.

Cultural / Context information for the jury

We created and released our film during the height of the pandemic in the UAE. It was a time when people were confined to their homes due to local government lockdowns and guidelines, with many experiencing working from home for the first time ever in their lives. It was a time when people were feeling worried, scared, isolated, and many struggled to come to grips with what had become the “new normal” of our day-to-day lives. This was a moment where people really needed to be comforted, have their spirits lifted, and reminded they were not alone, and that we were all in this together.

Tell the jury about the creation of the original music track.

The goal of this original music and soundtrack was to bring people a moment of joy in such a difficult and challenging time. A simple yet powerful soundtrack was composed for this film, empowering the storytelling while building emotion throughout the story. Combined with a powerful V.O, the soundtrack intertwines both tension and lighthearted moments, all while we watch our neighbors do things that would usually bother us. Finally, the music brings a sense of hope, relief, and even fun when the twist is revealed at the end, and the mood lightens when we realize that all we really want is for our neighbors to be safe. As the world was shut down, everything on this soundtrack were recorded by one music producer, using only virtual instruments.

Credits

Name Company Role
Pablo Maldonado Wunderman Thompson Executive Creative Director
Waleed Bachnak Wunderman Dubai Senior Copywriter
Saymon Medeiros Wunderman Dubai Senior Art Director
Alvaro Bretel Wunderman Dubai Head of Strategy
Irmak Aktas Wunderman Thompson Senior Account Director
Haya Jaouni Wunderman Thompson Senior Account Executive
Links
Video URL