2020/2021 Winners & Shortlists

Write a short summary of what happens in the film

We created a story which takes the form of a letter from one man stuck at home to his neighbors who are also home during the pandemic. A story which shows how even though they aren’t meeting physically, he is getting to know them better than ever through the sounds of their noisy and annoying daily routines. In the end, we reveal a slightly sarcastic twist that is the perfect excuse for the product and the brand. Revealing that while these noises may have annoyed him at first, they later become a welcome and even reassuring daily occurrence. Our film used #StayNoisy as a call-to-action, reminding people to stay home and stay positive as we get through these tough times together.

Cultural / Context information for the jury

We created and released our film during the height of the pandemic in the UAE. It was a time when people were confined to their homes due to local government lockdowns and guidelines, with many experiencing working from home for the first time ever in their lives. It was a time when people were feeling worried, scared, isolated, and many struggled to come to grips with what had become the “new normal” of our day-to-day lives. This was a moment where people really needed to be comforted, have their spirits lifted, and reminded they were not alone, and that we were all in this together.

Provide the full film script in English.

Dear neighbor who listens to the same song on loop…all day. Dear neighbor who practices the accordion every morning at six. Dear neighbor who’s obsessed with her 9-speed Citrus-Pro Juicer. Who really, really thinks she can sing. Who only vacuums after midnight. Dear neighbor who’s trying to “make it as a DJ”. Who just discovered home workouts. Dear neighbor who only watches war movies…with…surround…sound. I just wanna say… I’m glad to hear you’re OK. SUPER: #StayNoisy SUPER: Bose Noise Cancelling Headphones 700