Brand | ARAMCO |
Product/Service | NATIONAL DAY |
Entrant | LEO BURNETT Riyadh, SAUDI ARABIA |
Category | Direction |
Idea Creation
|
LEO BURNETT Riyadh, SAUDI ARABIA
|
Production
|
PRODIGIOUS Dubai, UNITED ARAB EMIRATES
|
Production 2
|
CANJA AUDIO CULTURE Curitiba, BRAZIL
|
Write a short summary of what happens in the film
This film was the most watched film on Saudi National day 2020 because it carries a very courageous message.
The whole film is a thank you to the attackers who attacked Saudi Aramco. We begin the film with employees saying why they are thankful for the attack. Because they discovered they were unstoppable after it. From there, we embark on the unstoppable journey of the whole nation, from the demotivating day of the attack until the victorious end of 2020. A Journey filled with resilience, where Saudi was unstoppable at every point. From how it hosted the G20 with resilience to how it fought Covid-19.
The non fiction film was aired online and watched by almost all the Kingdom.
Cultural / Context information for the jury
When Saudi Aramco was attacked, the whole nation was attacked. But at Aramco, we rebuild in 11 days, showing resilience more than ever. We were unstoppable and we wanted the nation to stop feeling demotivated by the attack and feel unstoppable too, so we celebrated all the unstoppable achievement of the nation after the attack to remind people of their resilience. To name a few unstoppable moments in 2020: Saudi hosted the biggest tennis tournament, it hosted the G20, It launched the Green Riyadh project, it even confronted Covid-19 with good decisions that led to a milder impact.
Tell the jury anything relevant about the direction. Do not name the director.
The Challenge was how to tell the story of 1 year into a 2 min film. And we needed to take the viewer on a crescendo of emotions. Starting with the saddest, most demotivating moment of the year: the attack. And then going through resilient milestones such as the G20 and the tennis tournament.
Credits
Mohammad Bahmishan |
Publicis Groupe |
Conceptulizaion |
Mohammad Sehly |
Leo Burnett KSA |
Concepulization |
Alexandre Choucair |
Leo Burnett KSA |
Conceptulizaion |
Saadi Alkouatli |
Leo Burnett KSA |
Coceptulizaion |
Ehab Armanious |
Leo Burnett KSA |
Cocepulizaion |
Mohammed Omeira |
Leo Burnett |
Conceptulizaion |
Thamer Farsi |
Leo Burnett KSA |
Conceptualisation |
Mazen Mitri |
Leo Burnett Beirut |
Conceptulization |
Waleed Hmeidan |
Leo Burnett KSA |
Conceptualization |
Ziad Chehab |
Leo Burnett KSA |
Conceptualization |
Michael Chedid |
Leo Burnett KSA |
Concepulizaion |
Shadi El Mourad |
Leo Burnett KSA |
Conceptluzation |
Sami Saleh |
Prodigious |
Conceptualization |
Myriam Abi Wardeh |
Prodigious |
Conceptualization |
Naji Bechara |
Prodigious |
Conceptualization |
Ian Ruschel |
Freelancer |
Concept |
Hatem Alfayez |
Aramco |
Conceptualization |
Mohammed AlBeesh |
Aramco |
Conceptualization |
Links
Video URL