2019 Winners & Shortlists

FUNKY JEANS

BrandAWR ARABIAN AUTOMOBILE
Product/ServiceNISSAN NAVARA
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryCars & Automotive Products & Services
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the radio advert.

A man, starts naming what's being loaded on the back of a Navara Pickup, as he goes more and more descriptive of the characteristics of the load, it becomes more and more unbearable. A load nobody can stand.

Provide the full radio advert script in English.

Male VO: 621 kilograms of crates full of jeans. 621 kilograms of crates full of funky hi-rise jeans. 621 kilograms of crates full of funky ripped hi-rise jeans. 621 kilograms of crates full of funky ripped skinny stonewashed hi-rise jeans. 621 kilograms of crates full of funky ripped skinny stonewashed hi-rise crotchless jeans. 621 kilograms of crates full of funky ripped skinny stonewashed hi-rise crotchless jeans with zebra print. 621 kilograms of crates full of funky ripped skinny stonewashed hi-rise crotchless jeans with zebra print designed by an Instagram influencer. Nissan Navara Pickup. Carries the load that nobody can stand. Call 800-Nissan or visit your nearest Arabian Automobiles showroom today.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Manuel Borde TBWA\RAAD Executive Creative Director
Alex Pineda TBWA\RAAD Copywriter ACD
Ghassan Kassabji TBWA\RAAD Managing Director
John Abiad TBWA\RAAD Account Director
Richard Rao TBWA\RAAD Account Executive
Rouba Asmar TBWA\RAAD Head of Production
Romy Abdelnour TBWA\RAAD Corporate Communications Director
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers

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