2019 Winners & Shortlists

OFFSIDE STUDIO

BrandCOCA-COLA
Product/ServiceCOCA-COLA
EntrantJ. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
CategoryUse of Branded Content / Programming / Podcasts
Idea Creation J. WALTER THOMPSON DUBAI, UNITED ARAB EMIRATES
Media Placement UM MENA Dubai, UNITED ARAB EMIRATES
Production FILM PUDDING Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the radio advert.

We created the Arab world’s first all-female football commentary crew to provide live play-by-play, stats and analysis for the Asian Football Cup match between Saudi Arabia and Japan. Our team consisted of influencers from the world of sports and pop culture. Our broadcast was livestreamed across 5 platforms and allowed female football fans to listen as an audio-only simulcast replacing the network broadcast audio transmission.

Cultural/Context information for the jury.

Females in the Middle East are currently battling for equal rights across several fronts. Despite some recent progress, certain areas of Arab society remain off limits to women. One of these is the sport of football. Even though female fans number in the millions, females have traditionally been excluded from the football experience. In fact, no females have ever even been allowed in an Arab-language broadcast booth; leaving women feeling excluded from the sport they love.

Provide the full radio advert script in English.

https://www.facebook.com/cocacolamiddleeast/videos/2227100990891332/

Credits

Name Company Role
Paul Banham J.Walter Thompson Dubai Executive Creative Director
Alex Murray J. Walter Thompson Dubai Copywriter
Alaa Demachkie J. Walter Thompson Dubai Creative Director
Tytus Klepacz J. Walter Thompson Dubai Senior Creative Director
Elie Abi Akar J. Walter Thompson Dubai Account Manager
Sasan Saeidi J. Walter Thompson Dubai CEO Gulf
Julia Schmutzler J. Walter Thompson Dubai TV Producer
Omar Al Ani J.Walter Thompson Dubai Community Builder
Farida Nassar J.Walter Thompson Dubai Community Builder
Emirhan Arat J.Walter Thompson Dubai Planning Director
Mazen Fayad Film Pudding Director
Film Pudding Film Pudding Production House
Nour Dagher Film Pudding Production
Layal Moukahal Film Pudding Production
Mark Hayek Film Pudding Production
Firose Parambil J.Walter Thompson Dubai Graphic Designer

View Script
Links
Social Media URL