2019 Winners & Shortlists

MORE EYES ON THE ROAD LX

BrandTOYOTA
Product/ServiceLEXUS LX 2019
EntrantLEO BURNETT CAIRO, EGYPT
CategoryCars & Automotive Products & Services
Idea Creation LEO BURNETT CAIRO, EGYPT

Cultural/Context information for the jury.

Cairo is one of the biggest and busiest cities in the world with more than 25 million inhabitants. Roads are narrow, with no identified lanes, plenty of jaywalkers and livestock, making driving quite challenging, dangerous and sometimes impossible. Egyptians need to grow a set of extraordinary skills to be able to dodge the obstacles they encounter on the road, but these skills are definitely not enough. Apart from focusing on the road in front, beside and behind them, they need to see and be prepared for the unimaginable just to get from one point to the other. What if a car could give an extra pair of eyes? Lexus’s Panoramic View Camera, will guide you every step of the way, giving your more eyes on the road.

Translation.

Headline line: More eyes on the road Sub headline: the all new 2019 LX Logo: Lexus Slogan: Experience amazing

Credits

Name Company Role
Amr Darwish Publicis Communications Chief Operating Officer
Ramy Badr Leo Burnett Cairo Creative Director
Ahmed Yossef Leo Burnett Cairo Art Director
Dina El Dessouky Leo Burnett Cairo Group Account Director
Donya Labib Leo Burnett Cairo Communication Supervisor