2019 Winners & Shortlists

SOLID INVESTMENT - NOT HAY

Short List
BrandJORDAN COMMERCIAL BANK
Product/ServiceMORTGAGE LOAN
EntrantCHEIL LEVANT Amman, JORDAN
1 of 2 Campaign
CategoryFinancial Products & Services
Idea Creation CHEIL LEVANT Amman, JORDAN

Cultural/Context information for the jury.

The concept is based on an old known story from our childhood: Three Little Pigs story [1933], when one of them built his house from hay and another from sand and they both ended up losing their houses due to a wind storm. That's how we connected the story to our product offering [Housing Loan] we believe when you spend your money on rent, it's like throwing money away and at the end of the day, it’s not actually your house! Hurry up and apply for a house loan from Jordan Commercial Bank to own a brick-solid home that lasts under your property forever ... The loan, is as if you're paying rent, however with the house belonging to you.

Translation.

Why blow your money on rent? Ask for the mortgage loan 06 520 9000

Credits

Name Company Role
Shireen Nababteh Cheil Levant Creative Director
AbedLatif Nasserddin cheil levant Account Manager
Nour Beqaeen cheil levant Account Executive
Yasmin Nasir Cheil Levant Account Director
Zaid Saghah Cheil Levant Planning Director
Mohammad Barbar cheil levant Art Director
Sahar Atrees Cheil Levant Copywriter
Damian Balmaceda Freelancer Illustrator/Digital Artist