2019 Winners & Shortlists

THE BULLETPROOF NOVEL

BrandSOC OUTREACH
Product/ServiceGIRLS' EDUCATION
EntrantBBDO PAKISTAN Lahore, PAKISTAN
CategoryUse of Print & Publishing
Idea Creation BBDO PAKISTAN Lahore, PAKISTAN

Cultural/Context information for the jury.

When the Taliban invaded Northern Pakistan, they banned girls from attending school, often resorting to violence to enforce edicts. Opposition was punished by execution, yet brave schoolgirls such as Malala Yousufzai, Shazia Ramzan and Kainat Riaz fought back by continuing to go to school. And in 2012, they were shot for it. Fortunately, all three girls survived their injuries, and continued to speak up for education. To honor their fight, and to tell their story, the brief was to create a book cover and design for their biography. The objective was not only to inspire and motivate Pakistani girls to go to school regardless of hurdles, but to do it in a manner that exemplified the three girls' strength. The production budget was minimal, and was planned to be recovered through sales. The limited-edition releases are designed to also raise funds for schools in NorthernPakistan.

Credits

Name Company Role
Ali Rez BBDO Pakistan / Impact BBDO Executive Creative Director
Sanam Maher Sanam Maher Writer
Ryan Atkinson Impact BBDO Design Creative Director
Paul Shearer Impact BBDO Chief Creative Officer
Hyunseo Yoo Impact BBDO Designer
Insiya Syed Insiya Syed Photographer
Tennyson Torcato Impact BBDO Creative Services Director
Assam Khalid BBDO Pakistan Strategic Planning Director
Hira Mohibullah BBDO Pakistan Creative Director
Aamna Rahim BBDO Pakistan Associate Creative Director
Saks Afridi Saks Afridi Artist
Akash Goel Akash Goel Coordinator
Huma Mobin BBDO Pakistan Writer
Mohammad Ali BBDO Pakistan Online Developer
Moiz Khan BBDO Pakistan Associate Creative Director
Abid Abbas SOC Films Editor
Huma Shah SOC Films Editor
Joris Bosdriesz Impact BBDO Motion Designer
Assam Khalid BBDO Pakistan Creative Director
Ali Rez BBDO Pakistan Creative Director