2019 Winners & Shortlists

EASY ORDER TOUCHSCREEN BIG MAC

BrandMCDONALD'S
Product/ServiceF&B
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Placement STARCOM Dubai, UNITED ARAB EMIRATES
Production PRODIGIOUS Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

McDonald’s has introduced the Self-Ordering Kiosks in every restaurant in the region. The ordering process is faster and easier than ever. To convey the simplicity and the easiness of this new service, we developed minimalistic posters to graphically illustrate the exact number of steps and their locations on the touchscreen device. While ordering an iconic McDonald’s product, we recorded the few steps needed to complete the order with the Self-Ordering Kiosk and reproduce the same path on a poster. 2/3 of customers used the Self-Ordering Kiosk for the first time. 70% daily orders were placed on the Self-Ordering Kiosks. Big MacTM, Oreo McFlurryTM and Filet-O-FishTM, the products which were advertised became the best sellers of the month.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Chief Creative Officer
André Nassar Leo Burnett Dubai Regional Executive Creative Director
Tariq Ayass Leo Burnett Dubai Creative Director
Rodrigo Leal Rodrigues Leo Burnett Dubai Head of Art
Nicolas Richard Leo Burnett Dubai Senior Copywriter
Renaud Heneffe Leo Burnett Dubai Senior Art Director
Mahmoud Jaber Leo Burnett Dubai Communications Manager
Haytham Dayeh Leo Burnett Dubai Business Lead
Layal Hassi Leo Burnett Dubai Planning Director
Sunil DCosta Leo Burnett Dubai Print Production manager