2019 Winners & Shortlists

IKEA SÖMNIG

BrandIKEA UAE
Product/ServiceIKEA SÖMNIG
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryOriginal Print & Publishing
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

At the start of the 2018 bedroom campaign, IKEA researched the sleep behaviour of those living in the UAE. The findings showed that “About nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. They also found that "a third are seriously deprived, with 32.4% admitting their nightly shut-eye averages only six hours."*After identifying that lack of quality sleep was an issue, we set about showing people that IKEA has everything you need for the best night’s sleep with the sleepiest print ad ever made. IKEA SÖMNIG. * Source: Gulf News, Health – 18/02/18sleep. * Source: Gulf News, Health – 18/02/18

Translation.

SÖMNIG (Swedish for sleepy)

Credits

Name Company Role
Juggi Ramakrishnan Memac Ogilvy Dubai Chief Creative Officer
Gary Rolf Memac Ogilvy Dubai Group Head Senior Creative
Gary Rolf Memac Ogilvy Dubai Group Head Senior Creative
Tarek Bawab Memac Ogilvy Dubai Studio Manager
Rohit Venkatesh Memac Ogilvy Dubai Senior Copywriter
Pierre Al Khoury Lava Prints Project Manager
Ryan Gonsalves Freelance Producer / Editor
Inshad Usman Freelance Production
Aliza Siddiqi Memac Ogilvy Dubai Copywriter
Mark Cruzem Memac Ogilvy Dubai Sr. Digital Designer
Arungzaib Zafar Multitude Editor
Tarek Shawki Memac Ogilvy Dubai Business Director
Mahmoud Hassan Memac Ogilvy Dubai Group Account Director
Ami Popat Memac Ogilvy Dubai Senior Account Manager
Sonam Mahadev Social@Ogilvy Account Manager
Sawsan Abdillahi Social Lab Associate Account Director
Carla Klumpenaar IKEA UAE IKEA Regional General Manager Marketing, Communication and Interior Design
Amer Yaghi IKEA UAE IKEA Regional Communication Manager
Binita Chowdhury IKEA UAE IKEA PR & Communication Specialist