Brand | BMW ISTANBUL |
Product/Service | BMW |
Entrant | TBWA\ISTANBUL, TURKEY |
Category | Cars & Automotive Products & Services |
Idea Creation
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TBWA\ISTANBUL, TURKEY
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Cultural/Context information for the jury.
BMW developed MxDrive system in 2018 which is a smart traction system that enables driver to use 4 wheel or 2 wheel modes preferably.
We use wild animals for our campaign that have the ability to walk both on two and four limbs. Our image has an illusion. At first sight it looks like there are two animals then it is realised that actually there are four animals. With this illusion we show 4 and 2 wheel modes and the perfect adaption to circumstances of nature.
Credits
Ilkay Gurpinar |
TBWA\Istanbul |
Chief Creative Officer |
Volkan Karakaşoğlu |
TBWA\Istanbul |
Executive Creative Director |
Arkın Kahyaoğlu |
TBWA\Istanbul |
Creative Director |
Ela Bilgisel |
TBWA\Istanbul |
Deputy Managing Director |
Orkun Önal |
TBWA\Istanbul |
Creative Group Head |
Ali Yiğit Gümüş |
TBWA\Istanbul |
Senior Art Director |
Tolga Mutlu |
TBWA\Istanbul |
Copywriter |
Burçin Birim |
TBWA\Istanbul |
Brand Director |