| Brand | CAREEM |
| Product/Service | CAR HAILING |
| Entrant | J. WALTER THOMPSON CAIRO, EGYPT |
| Category | Travel, Transport & Leisure |
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Idea Creation
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J. WALTER THOMPSON CAIRO, EGYPT
|
|
Production
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J. WALTER THOMPSON CAIRO, EGYPT
|
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Production 2
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KAY-OH PRODUCTIONS Giza, EGYPT
|
Cultural/Context information for the jury.
Egypt has a population of 100 million individual, and due to lack of extensive infrastructure there is always massive traffic jams that could last for hours. This turns the streets to become very crowded constantly, and leads to frustration any driver.
Additionally, due to the current inflation which has been swarming the country for the past 1 year and a half, Egyptians have become more price sensitive and they're constantly in the search of a cheaper and more comfortable option when it comes to transportation.
It is a local trend to cover the cars in Egypt, and it is very easy to spot covered cars in any street of Cairo, and for us, it was an opportunity never explored before.
Translation.
The Hail Ride Service. Careem.
Credits
| Antonio Bonifacio |
J.Walter Thompson Cairo |
Executive Creative Director |
| Sherif Mounir |
J. Walter Thompson Cairo |
Creative Director |
| Tamer Tawfik |
J. Walter Thompson Cairo |
Senior Copywriter |
| Hassan El Sada |
J. Walter Thompson Cairo |
Deputy Managing Director |
| Diana Jebally |
J. Walter Thompson Cairo |
Head of TV Production |
| Donia Rafaat |
J. Walter Thompson Cairo |
Content Producer |
| Hadeer Khaled |
J. Walter Thompson Cairo |
Post Producer |
| Ahmed Arafa |
Kay-Oh |
Executive Producer |
| Fawzi Darweesh |
Kay Oh |
DOP |
| Youssef Shaalan |
J.Walter Thompson Cairo |
Copywriter |
Links
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