2019 Winners & Shortlists

ON CAMPAIGN BY CAMPAIGN

BrandTBWA\RAAD
Product/ServiceSELFPROMOTION
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryB2B Products & Services
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

Dubai Lynx 2018 was the best year in TBWA\RAAD’s history. Winning 8 Grand Prix in a record-breaking performance. For the agency, for the festival and for the Middle East. To celebrate the achievement, we published an ad in the most important advertising publication of the region: Campaign Middle East. Only instead of writing it ourselves, we let the magazine do the talking. By screen grabbing Campaign’s real twitter feed during the festival. we transformed their social media burst into our self promo print ad. On Campaign by Campaign.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Manuel Borde TBWA\RAAD Executive Creative Director
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Alex Pineda TBWA\RAAD Copywriter \ ACD
Oswaldo Sa TBWA\RAAD Art Director \ ACD
Alberto Triana TBWA\RAAD Senior Copywriter
Federico Mariani TBWA\RAAD Senior Art Director
Romy Abdelnour TBWA\RAAD Corporate Communications Director
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers