2019 Winners & Shortlists

FAST MONEY TRANSFER - DOLLAR

BrandSABB: SAUDI ARABIAN BRITISH BANK
Product/ServiceMONEY TRANSFER
EntrantLEO BURNETT Riyadh, SAUDI ARABIA
CategoryFinancial Products & Services
Idea Creation LEO BURNETT Riyadh, SAUDI ARABIA
Media Placement OMD Riyadh, SAUDI ARABIA
Production LEO BURNETT Riyadh, SAUDI ARABIA

Cultural/Context information for the jury.

We wanted to showcase the G force of SABB’s fast instant money transfer service by pushing back all the elements inside a money note.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Mena Chief Creative Officer
George Maktabi Publicis communications KSA Chief Operating Officer
Mohammad Bahmishan Leo Burnett ksa Reginal ECD
Mazen Mitri Leo Burnett ksa Managing Director
Saadi Alkouatli Leo Burnett ksa Creative director
Waleed Hmeidan Leo Burnett ksa Group Account Director
Mohammad Omeira Leo Burnett ksa Senior Copywriter
Habeeb Najjar Leo Burnett ksa Art Director
Marwan Diaa Leo Burnett ksa Account Manager
Omar Batayyah SABB Head of Marketing & Research
Khaled Faheem SABB Senior Marketing Manager - RBWM Communications
Mohammed Al Saadoun SABB Marketing Manager
José Pedro Bortolini Freelancer Illustrator
Adriano Miranda Freelancer Illustrator