2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
C01 Use of Digital in a PR Campaign
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C02 Use of Social in a PR Campaign
THE CRUELEST WINTER
UNITED NATIONS HIGH COMMISSIONER FOR REFUGEES (UNHCR) / UNHCR WINTER APPEAL
ASDA'A BCW Dubai UNITED ARAB EMIRATES ASDA'A BCW
Dubai
UNITED ARAB EMIRATES
AKHOU NORA
SAUDI TELECOM COMPANY / FEMALE EMPOWERMENT
J. WALTER THOMPSON Riyadh SAUDI ARABIA
Short List
THE DEFECTIVE TWEET CAMPAIGN
SAUDI MINISTRY OF COMMERCE & INVESTMENT / AWARENESS ABOUT DEFECTIVE PRODUCTS
HABBAR Dhahran SAUDI ARABIA
WASH VS WIPE
REHLAT / REHLAT APPLICATION
BEATTIE + DANE Kuwait City KUWAIT
INTELLIGENT FOOTBALL
NISSAN / NISSAN INTELLIGENT MOBILITY / UEFA CHAMPION LEAGUE PARTNERSHIP
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CLASICO DOGS
K9 CENTRAL DOGS / SNIFF PET ADOPTION / PET ADOPTION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
BIG BAD WOLF BOOK SALE DUBAI
INK READABLE BOOKS DUBAI, A SUBSIDIARY OF BIG BAD WOLF BOOKS / BIG BAD WOLF BOOK SALE
ACTION GLOBAL COMMUNICATIONS DubaI UNITED ARAB EMIRATES ACTION GLOBAL COMMUNICATIONS
DubaI
UNITED ARAB EMIRATES
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT
Jeddah
SAUDI ARABIA
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS
J. WALTER THOMPSON CAIRO EGYPT POD EGYPT
Cairo
EGYPT
Short List
SLOW FACE
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE SOUND OF SHISHA
AUBMC / AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
MSL BEIRUT
LEBANON
Short List
C03 Use of Technology
ELEVATOR TWEETS
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
LEBANON
D01 Integrated Campaign led by PR
#TEACHYOUALESSON
UNICEF LEBANON / NON-GOVERNMENTAL ORGANIZATION
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
MSL BEIRUT
LEBANON
WASH VS WIPE
REHLAT / REHLAT APPLICATION
BEATTIE + DANE Kuwait City KUWAIT
THE RIGHT TO PLAY
OMO / "DIRT IS GOOD" REINFORCEMENT CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
#POSTWISELY "IF IT WERE YOUR PAIN. WOULD YOU SHARE IT?"
DU TELCO / DU TELECOM
LEO BURNETT DUBAI UNITED ARAB EMIRATES MSL
Dubai
UNITED ARAB EMIRATES
2019 RESOLUTION: TIME TO GET IN TOUCH... FOR REAL
DHL / DHL EXPRESS
J. WALTER THOMPSON CAIRO EGYPT POD EGYPT
Cairo
EGYPT
Gold
THE NATION THAT DIDN'T KNOW ITS ANTHEM
BYBLOS BANK / BYBLOS BANK BRAND CAMPAIGN
FP7/BEY Beirut LEBANON FP7/BEY
Beirut
TELLTALE
Beirut
LEBANON
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
Short List
ENDING VIOLENCE AGAINST CHILDREN (EVAC) - ANTI-BULLYING CAMPAIGN
AWLADNA/UNICEF EGYPT / ANTI-BULLYING AWARENESS
BEE MEDIA PRODUCTIONS Giza EGYPT UNICEF
Cairo
EUROPEAN UNION DELEGATION IN EGYPT
Cairo
NATIONAL COUNCIL FOR CHILDHOOD AND MOTHERHOOD
Cairo
MINISTRY OF EDUCATION AND TECHNICAL EDUCATION
Cairo
EGYPT
WINDOW WATCHERS
ALFA TELECOM / ALFA TELECOM AWARENESS CAMPAIGN
DDB DUBAI UNITED ARAB EMIRATES
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
MSL BEIRUT
LEBANON
Short List
D02 Low Budget / High Impact Campaign
LAUNDRY SHOCK
UNILEVER LEBANON / OMO
TBWA\RAAD Dubai UNITED ARAB EMIRATES
UNSPOKEN, UAE
THE LIGHTHOUSE CENTRE FOR WELLBEING / WORKPLACE MENTAL HEALTH
McCANN HEALTH Dubai UNITED ARAB EMIRATES McCANN HEALTH
Dubai
FP7/DXB
Dubai
UNITED ARAB EMIRATES
REST AFTER FAME
IKEA, SAUDI ARABIA / TVEKSAM, EGG CUP
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT
Jeddah
SAUDI ARABIA
Bronze
GOSHXSUPERHOPE
GREAT ORMOND STREET HOSPITAL / GREAT ORMOND STREET HOSPITAL
HILL+KNOWLTON STRATEGIES Dubai UNITED ARAB EMIRATES HILL+KNOWLTON STRATEGIES
Dubai
UNITED ARAB EMIRATES
THE KEEP WALKING LEBANON EXPO
DIAGEO LEBANON / JOHNNIE WALKER
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT
MSL BEIRUT
LEBANON
SUNSET
COCA-COLA / RAMADAN CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
WORLD WITHOUT WALLS
BABYSHOP / RAMADAN CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB
Dubai
UNITED ARAB EMIRATES
STUB SUGAR
ASTER CLINICS / DIABETES CHECK-UPS
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES THE CLASSIC PARTNERSHIP
Dubai
UNITED ARAB EMIRATES
Short List
ZERO TOLERANCE RIBBON
28 TOO MANY / AWARENESS RIBBON
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
FEARLESS
20TH CENTURY FOX AND MAJID AL FUTTAIM DISTRIBUTION / DEADPOOL 2
LIVINGROOM COMMUNICATION Dubai UNITED ARAB EMIRATES