2019 Winners & Shortlists

ELEVATOR TWEETS

Client/BrandTWITTER
Product/ServiceTWITTER
EntrantGEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategoryTransit
Idea Creation GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
Media Placement GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
Production GEOMETRY GLOBAL Dubai, UNITED ARAB EMIRATES
Production 2 815 STUDIOS Dubai, UNITED ARAB EMIRATES
Production 3 PTL EVENTS MANAGEMENT (PARISTOKYOLIVE) Dubai, UNITED ARAB EMIRATES
Additional Company TWITTER Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

In this evolving digital era, 72% of marketing budgets are being shifted onto digital. However, given the visual format of Facebook, Instagram and Youtube, Twitter was becoming the afterthought. To change this reality, we needed to talk to media professionals; and there was no better place than Dubai Media City to talk to them, which is the epicenter when it comes to media agencies in the MENA region, employing 124 nationalities, and a workforce of 25,000. Through an on ground experience, we managed to connect with media professionals, providing them with content that inspires and that glorifies the brand's best self through an outdoor activation.

Write a short summary of what happens in the ambient or digital execution or campaign.

Elevator Tweets. Taking the ‘elevator pitch’ to the next level. We developed a blend of bespoke software and hardware to bring a canvas of related tweets to life, in real time, inside an elevator. The hardware features both infrared and RFID technology to understand the journey that the elevator car is making, showcasing content that is relevant to each of the floors and its tenants. When a user enters the elevator and presses a button, a custom-fabricated overlay with infrared sensors, knows which button the user pressed. This input is then sent to a server, calling the corresponding content to the screen. If multiple floors are pressed, multiple calls are sent to the server and the content is divided across the screen display. Tweets change continuously as they're refreshed in real-time.

Credits

Name Company Position
Nick Walsh Geometry MENA Managing Director
Julián Hernandez Geometry MENA Executive Creative Director
Elias Bassil Geometry MENA Head of Strategy
Katerina Bazalova Geometry MENA Regional Business Director
Tomás Lavagno Geometry MENA Creative Director
Tomás Lavagno Geometry MENA Creative Director
Uli Stanke Geometry MENA Experiential Director
Joe El Chemor Geometry MENA Production Manager
Saleh Dardir Geometry MENA Art Director
Manar Munjad Geometry MENA Copywriter
Moey Shawash Geometry MENA Digital Lead
Tom Norton Geometry MENA Copywriter
Mauro Bisso Geometry MENA Art Director
Nisreen Faris Geometry MENA Account Director
Zubair Tahir Geometry MENA 3D & Visual Development Artist
Nour Shehimi Geometry MENA Account Executive
Catherine Asseily Geometry MENA Planner
Guy Mannion 815 Studios Director
Daniel O'Flaherty 815 Studios Director Of Photography
Jonathan Jay Lee Geometry Hong Kong Copywriter
Anastasia Simone Geometry Hong Kong Art Director
Thomas Mitchell 815 Studios Pre-production Manager
Nathan Evans 815 Studios Cameraman
Adrian Mutescu Geometry MENA Senior Strategist
Links
Social Media URL