2019 Winners & Shortlists

ABSOLUT CIVIL LOVE

Client/BrandABSOLUT VODKA
Product/ServiceABSOLUT VODKA
EntrantINTERESTING TIMES Beirut, LEBANON
Type of EntryDigital Screens
CategoryAnimated Digital Screens
Idea Creation INTERESTING TIMES Beirut, LEBANON
PR INTERESTING TIMES Beirut, LEBANON

Cultural/Context information for the jury.

Lebanon is a nation of 4.5 million Lebanese deeply divided by 18 religious sects. These sects were engaged in a 15-year Civil War, and 28 years later, Lebanon is still divided at heart by it. Often due to social pressure, the Lebanese youth are expected by their parents to fall in love with or marry someone of the same faith. This ultimately creates more separation than unity. ‘Civil Love: The hope for a unified tomorrow', is a campaign suggesting that the best way to heal the sectarian divisions in Lebanon is for the youth of different faiths to fall in love with one another. Only then will the dividing lines blur. On a nation-wide scale, we declared Civil Love though outdoors, and accompanying radio spots of inter-faith civil love declarations of one of the couples featured in the outdoors.

Write a short summary of what happens in the ambient or digital execution or campaign.

The Civil Love visuals portray kaleidoscopic works of pop art where love overtakes remnants of the Lebanese Civil War. In each visual we turned Lebanese inter-faith couples into campaign heroes as they kiss to make a statement about freedom to love whomever you choose.

Credits

Name Company Position
Mo Alghossein Interesting Times Creative Partner
Jimmy Francis Interesting Times francis@interestingtimes.me
Rita Harbie Interesting Times Associate Creative Director
Carl Kaed Interesting Times Art Director
Wassim Bassil Interesting Times CEO/Founder
Ashraf Mansour Interesting Times Planning Partner
Lara Safar Interesting Times Operations Director
Sara Samad Interesting Times Account Manager
Farah Kabbani Interesting Times Account Executive
Bahaa Awad Interesting Times Digital Content/Technology Director
Ali Aladdine Interesting Times Web Developer
Julie Haddad Interesting Times Social Media Director
Vanessa Bou Assi Interesting Times Social Media Executive
Corine Shawi Clandestino Films Film Director
Halim Sabbagh Clandestino Films Film Director
Smarthub Smarthub Production Company
Links
Website URL